Images are taking social media by storm with its effective impact on customers. In fact, so many more business owners are using sites such as Pinterest and Instagram for successful marketing of their brand. There are three main reasons why images serve so useful online for businesses:
- A picture is worth a thousand words, right? Well the same goes for your marketing efforts. Instead of explaining a promotion or event to your customers, show them! Post pictures of weekly products and how they will enhance customers’ lives. Post pictures of behind-the-scenes activities for an upcoming event. Mostly, pictures relay a much clearer message to your customers.
- Images open another search engine optimization channel for your web pages, blogs, or social media posts. All you need to do is target your keywords associated with the image and your text and you increase your SEO possibilities.
- Images are a lot more interesting to look at for everyone. Images are way more likely to be shared than text updates. Your customers will tend to like and show interest in your images compared to reading a long article full of content. Your images will go viral before any post with text content!
If you are looking to spice up your marketing efforts, or just make your social profile more interesting, add images! One major goal of marketing is to attract what is trending. Evidentially, pictures are what people like online; why do you think Pinterest is so popular? Share a photo or two a day to see what attracts the most attention from your customers, and keep posting! To see this full article, click on the link below.
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