Does your business have a LinkedIn page? If so, have you started using the new looks and features of its pages? If your business is not using LinkedIn, it’s now or never! The new layout of this social media site makes it easier for users to engage in Community Pages. With the new design and features, now is the time to take advantage of what is offered for your Company Page. Images for you banner now bring your page some color and life! At the top of your Company Page, you can add any image that you want your fans to see. These banners are very similar to Facebook’s Cover picture except the size of the image is different. On your LinkedIn page, the banner space is used for your business’ branding and messaging. This banner image should be attention-grabbing for an opportunity of creating new followers. Your career and products can come out from hiding finally. On your business’ page, your products and services can now be viewed on the sidebar spaces of the Home tab. This makes it so much easier for fans to finds something they are looking for on your page. Get creative with this! Instead of always posting your products and services, showcase free downloads and special promotions. The whole goal of creating a LinkedIn Company Page is to get your followers interested in your business, so drive engagement by offering advice and free expert knowledge. Product recommendations are now a lot easier to access on the sidebar. Any visitor of your page can see who in their network is endorsing your products or...
Pinterest is becoming a more and more popular place to get free exposure. Since Pinterest came a little later in the game, businesses may be having trouble juggling multiple media sites as it is. If you are hesitant in creating a Pinterest account for your business because of your busy schedule, here are some tips that will help you make the most out of your new Pinterest account without the time crunch! Use Pinterest’s Contributor Boards. Contributor Boards is a feature that few know about to get others to contribute to your board. When you post an image that shows the symbol of this feature, you know that board has contributors. Social media takes a lot of time and care; but with Contributor Boards, other people create content and do all the work for you! It’s a great opportunity to let others pin, stay active in your content, and interact with your audience. Then when you need to check your board to see if other users are contributing, there’s a quick check at the top left of the page. Through Contributor Boards, you can also get more followers automatically. When users are on your contributor’s accounts, they can choose to “follow all boards;” meaning they will automatically follow your board too! You will get more exposure on your contributor’s pages as well as more followers. When seeking contributors, make sure they share a similar audience to yours’. The more followers they have, the better! The whole goal is to get your products and services out there to as many potential customers as possible. Get your customers to contribute, and...
Contests are so successful in social media because of our human instinct to win, or be the last one standing. We all have some level of competitive instinct in us; so when you add in a prize and some exposure, it’s easy to see why contests can be so effective for marketing. While the accomplishment of a successful contest is just in arm’s reach, know that a whole lot of care, time and thought go into making it worth your while. Here are some tips to get you started on your own effective contest. Make goals and track your performance. Once you get people talking about and engaging in your contest, you’re not done. You need a way to measure the amount of “likes,” leads, revenue, or branding. Set your goals by defining what success is to your business; and choose the metric that best reflects it. Don’t just put your contest out for people to find it. You need to find your audience and not rely on them searching for you. Google search for relevant social media groups, forums, or natural fits with the objectives and details of your contest and put in some hard work to promote it! Before deciding on a prize for your contest winner, research what your customers really want. Sometimes picking out your cheapest product to give away isn’t reason enough for customers to participate. If they have nothing to compete for, they simply won’t do it. Also, it is important to make sure the prize will bring in the audience that you want participating in your contest. The goal of your contest...
When you think about social media, the first networks that come to mind are the mainstream Facebook, Twitter, LinkedIn and Google+. These social networks are so popular for businesses to use because they bring in the widest range of users, making it easy for business owners to connect with their audiences. Although these top social sites seem to take the spotlight, they are not the only ones out there, you know? There are several hundreds of other social networks out there that are waiting for your business! Depending on your business’ audience or goals, some of these sites may be well worth your time to participate in. Find a social network that already targets your specific audience, if possible. For example, if your business sells or specializes in custom auto parts, it would be a whole lot easier to use a social network platform for car savvies. We all know how much more successful your marketing can be with segmentation, so before devoting all your social media marketing time to just the top networks, take some time to research what else is out there for your business. If you’re not so sure what other social networks are out there, we have listed 7 of the more targeted social networks to check out! Quora. One of the most valuable social networks is also one of the most forgotten. Quora is a platform that answers almost any question that you can think of. This serves as a great platform for users to get their questions answered, and for business owners seeking to position themselves as experts in their industry. Business owners...
I think that we all know how our eyes play tricks on us; for instance, your stomach doesn’t want that slice of cake, but your eyes do; and they usually win. When you are stuffed from dinner and want nothing to do with dessert, all your waiter has to do in order to change your mind is walk up to your table holding a tray of those desserts. When the temptation is right there in front of you, it’s a little easier to cave. Brands can use this technique when it comes to marketing products and services. Instead of telling your customers what your product is and how it may benefit them, show them your product and show them why it is necessary for their life. Pinterest, the image-sharing social network, is a platform that is perfect for this business concept. Pinterest is purely for images and you can make them about anything that you want! On your business’ page, post images of products that are coming, a product of the day, or just an image showing what your services can do for your customers. On Pinterest, brands aren’t built with decades of expensive ad campaigns, but with pins and boards. In a way, Pinterest is like window shopping. You walk by and see things that you want and things that you have no interest in. But whether or not you want the product, seeing it causes you to take a closer look. A lot of Pinterest’s content produces the same effect. Users visit Pinterest for fun and as a past time; therefore surrounding themselves with products. Even better,...
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