Do you use Facebook for social media marketing? Do you want to increase the number of people you engage with? There are so many methods for increasing engagement such as creating highly sharable content, posting photos and videos, and posting at the perfect hour. The most powerful of methods is to run promotions! Promotions draw in visitors to your Facebook page. When you use them correctly, they are also a very valuable for engaging. But how do you select the right type of promotion for your business? The type of promotions you use for your page will vary. Certain promotions are for different reasons and some work better than others for most businesses. These 4 Facebook promotions are displayed so you can see all the details about them to help you decide which promotions are best for your company. Sweepstakes. These promotions are simple to set up and allow your contestants to enter easily. They can enter by completing a simple form and then winners are drawn randomly. You can choose to require your contestants to Like your page in order to access the entry form in order to bring more attention to your efforts. PROS CONS Low barrier to entry (simple form) If too little is required for entry, you may get contestants outside target audience Works for many different industries Users can enter more than once if different information is used (multiple email addresses) Can gather information needed for further marketing (email, location, interests) There is limited engagement once a visitor has entered. Make sure to keep your entry form simple. While there are some pros to...
Do you want more Facebook fans without the contests, ads and giveaways? Maybe you just want to improve your engagement with fans? If you’re looking for new ideas on how to boost your brand on Facebook, here are three ways that don’t include as much effort and time. Ask your community for their input. Ask them to offer their suggestions for how you might solve a problem, what they love about your brand or what they dislike. Many companies have adopted this technique because popular platforms such as Facebook and Instagram have made it so easy to reach out to your community and recruit. Engaging with your customers puts a face on your brand, and that’s how loyalty is earned. When it comes down to it, your customers have great ideas and they take pride in the things that they are a part of. So why not kill two birds with one stone? Take advantage of the wisdom your crowd offers and increase engagement all in a day’s work. Take your fans behind the scenes of your work place. Yeah, you’re product has to be the best to become a favorite among fans, but that’s not all there is to it. Your fans like to know the people and places behind the great product. Introducing employees is a great way to bring your business and employees recognition. People like doing business with companies they “know” personally, and there’s no better way for them to get to know you than by introducing them to the people who are your brand. Another plus is when your employees receive a little recognition,...
I am sure that a lot of business owners are not sure if Facebook is going to be worth the time and money for marketing. With new discoveries and developments, Facebook is for sure going to be around for the long run in the marketing world. If you don’t know what I’m talking about, then you have to be unaware of some of the resources out there that are helping companies market more effectively using this platform. These resources are hidden to the naked eye, so we have enlisted 5 pages that Facebook uses to drive traffic and sales for your business. Marketing page. Facebook has a page with over 2 million likes that help business owners market more effectively. They post about webinars they are holding for businesses, answer questions, and provide businesses with valuable statistics. Advertising page. On this page, Facebook offers help with your advertising efforts. They post updates about how things work, show success stories and how you can use their tactics, and they answer your ad campaigning questions. Business page. This page is one of the least known, but definitely one of the most valuable. They don’t sit there and tell you how you can spend money on Facebook ads; they help you with information on getting the most out of Facebook as a business. They cover the little things such as building a page and holding appropriate conversations. It also gives you tips on how to grab the attention of your target audience and keeping them engaged. Studio page. This page shows you a gallery of creative Facebook campaigns and campaigns that have...
Has your number of Facebook followers stopped inclining? Then it’s probably a good time to sit back and evaluate your Facebook strategies to figure out what is and isn’t working. We have compiled a list of 10 tips that will help you get your number of followers back on the rise. Connect with other business owners’ pages. Make a connection with other business owners who share a similar demographic to yours and cross-promote each other. Make a visible connection with the tea shop down the street that would draw in the same clientele. Make an agreement with community business owners to share each other’s posts every once in a while. Post original content and images. Content is still your #1 marketing tool; even when it comes to your Facebook posts. Think of ways to make your images and text original so that your followers want to share it. Add a thought or inspiring quote to your images; but make sure you follow copyright laws. Make it easy for friends to like your page. Pages are not popping up in the news feed as much as we would like, so what do you do? For starters, post about your business occasionally on your personal profile, and then tag your business page so it more often shows up in your followers’ news feed. And then from your update, people can easily like your business page. Link your profile to your page. Make it as easy as possible for users to find your business page. So don’t forget to link your business page to your personal profile, and vice versa. When you list where...
Recent Comments