1440 Group
  • Terms of Service
  • Contact
Select Page

9 Ways to Increase Your Website Conversion Rate

According to your Analytics, does your website create a lot of traffic? If so, you must be pretty pleased, right? WRONG. Don’t be too excited unless you can calculate a high conversion rate of website traffic to actual leads. After all, what is a successful website if it fails to bring in the dough? If your conversion rate is a little low, here are 9 tips on how to improve your website’s ability to convert. Use science. A lot of successful marketers use the concept of “social proof” to generate leads. Social proof is the concept that people will conform to the actions of others if those actions are categorized as good behavior. For instance, if a large amount of people that I trust are doing it, I should be doing it also. There are several ways you can add social proof to your website such as a counter of how many subscribers you have. People will understand the concept that if so many people are already subscribed to this website, they should too! A lot of businesses use testimonials as social proof so potential customers can see actual results of using your product or service. For instance, if you tweet a promotion regarding your product, allow your customers to comment on their experiences with the product, or just attach previous testimonials about how much your customers love this product. Update your call-to-action strategy. If your call-to-action is used over and over with all your marketing assets, it will quickly get old. Not to mention, if your customers see it again and again over time, they will just skip...

Recent Posts

  • Common Content Marketing Mistakes You Should Avoid
  • How to Build Credibility Through Trust
  • The Top Four Marketing Pieces That You Should Always Be Optimizing
  • Blog Optimization 101
  • Connect With Your Customers in 15 Seconds

Recent Comments

    Archives

    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
    • October 2014
    • May 2013
    • April 2013
    • March 2013
    • February 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012

    Categories

    • 1440 Group
    • Cheryl's Daily Rant
    • Content Marketing
    • Facebook Marketing
    • Inbound Marketing
    • Internet Marketing
    • Press Release
    • Social Media Marketing

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Get In Touch

    Local: 916-781-4979
    Email: results@1440group.com (opens in new window)

    Need Support

    Phone: 916-781-4979
    Email: results@1440group.com (opens in new window)
    • Privacy Policy
    • Terms of Service
    • Facebook
    • Twitter
    • Instagram
    • RSS
    Copyright © 2023 | 1440 Group Inc. | Accessibility Statement