by 1440 group | Jan 4, 2015 | Content Marketing
According to your Analytics, does your website create a lot of traffic? If so, you must be pretty pleased, right? WRONG. Don’t be too excited unless you can calculate a high conversion rate of website traffic to actual leads. After all, what is a successful website if it fails to bring in the dough? If your conversion rate is a little low, here are 9 tips on how to improve your website’s ability to convert. Use science. A lot of successful marketers use the concept of “social proof” to generate leads. Social proof is the concept that people will conform to the actions of others if those actions are categorized as good behavior. For instance, if a large amount of people that I trust are doing it, I should be doing it also. There are several ways you can add social proof to your website such as a counter of how many subscribers you have. People will understand the concept that if so many people are already subscribed to this website, they should too! A lot of businesses use testimonials as social proof so potential customers can see actual results of using your product or service. For instance, if you tweet a promotion regarding your product, allow your customers to comment on their experiences with the product, or just attach previous testimonials about how much your customers love this product. Update your call-to-action strategy. If your call-to-action is used over and over with all your marketing assets, it will quickly get old. Not to mention, if your customers see it again and again over time, they will just skip...
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