Content marketing has become wildly popular among businesses, with more business owners picking up on its benefits every day. Though everyone is doing it these days, many might not be implementing their content marketing strategies the right way. If you want the best possible results from your content marketing, make sure you’re not making these 4 common errors! You’ll never achieve what you want out of content marketing if you don’t know exactly what you even want. You need to have clear-cut goals in mind when performing anything marketing-related. Some common goals in marketing include new leads, increasing website traffic, generating referrals, building awareness of your brand or just bringing in new business. Your content marketing will slowly, but surely, lose momentum if you don’t go into it with a strategy. For example, if you start a blog without changing anything about your business priorities or schedule, then the blog with grow stagnant. Don’t talk too much. The key to successful content marketing is engaging with potential and current clients. Engaging is half talking and half listening. You can’t engage if you’re only doing the talking. Inconsistency can hurt your business and other’s ability to trust you. Your tone, mission and goals must remain consistent so that clients know you and your personality- even if it’s portrayed online. If you have any questions or comments, feel free to contact us at the 1440 Group. To view this full article, click on the link below: Avoiding Content Marketing...
Optimization can be exhausting. Most business owners already have so much on their plate that optimization is the least of their worries. Before flinching at the very thought of optimization, consider how much more efficient it can make you in the long run! If you’re not constantly looking around every corner for optimization opportunities, then this blog post is for you! Here are 4 things that you should constantly be optimizing and how to do each one: 1. Landing Pages. Through your landing pages, you are collecting information you need to qualify that visitor as a lead and information that allows you to better personalize your approach of reaching a target audience. With this information, you can create dynamic website content that appeals to your audiences’ specific interests and needs. If you are looking into implementing landing pages optimization, then here are some things to consider. Do your landing pages let your audience know what you’re offering and why it’s valuable after three to five seconds of seeing it? Is your headline attention grabbing? Do you have a relevant image? Images not only grab the attention of your visitors, but they spark interest. Have you gotten rid of the distractions on your page? Distractions can be anything like an external navigation or an additional call-to-action. Do you offer social sharing to your prospects? Once you identify and target your weak landing page areas, do an A/B test! 2. Conversion Path. What exactly is the conversion path? This is basically the step-by-step series of clicks that a visitor goes through on your website from start to finish. For example: A...
With today’s marketing being so crucial to a business, many business owners have turned to blogging for continually fresh content and ongoing customer engagement. For this reason, many popular blogging platforms have expanded their services to make it extremely easy and convenient to start a blog or integrate one into an existing website. If you are a business owner who is considering the startup of blogging, or if you would just like to leverage an existing blog, we have some proven optimization strategies that are sure to gain your blogs more traffic and engagement. Expert-generated content. Your content needs to attract both your existing customers and potential customers. Spark some interest amongst your target audience. Take use in your creative and expert writers at your company to turn your blog into a valuable resource for your customers. Make sure you choose experts within your company that can truly provide unique content to your blog, or it can quickly get lost in the mass of company blog posts. The more unique the content, the more attraction it gains. Make your content easy to read by adding bullets, numbering, or italics. Schedule regular updates. Every year, many companies make the smart decision of starting a blog; but lose interest and quit altogether. Many business owners realize that coming up with new content each and every day is time-consuming and challenging. For this reason, it is important to make a blogging plan. First, come up with a blog update schedule. Will you update once a day? 3 times a week? And decide who will be doing the updating. When you have decided...
According to your Analytics, does your website create a lot of traffic? If so, you must be pretty pleased, right? WRONG. Don’t be too excited unless you can calculate a high conversion rate of website traffic to actual leads. After all, what is a successful website if it fails to bring in the dough? If your conversion rate is a little low, here are 9 tips on how to improve your website’s ability to convert. Use science. A lot of successful marketers use the concept of “social proof” to generate leads. Social proof is the concept that people will conform to the actions of others if those actions are categorized as good behavior. For instance, if a large amount of people that I trust are doing it, I should be doing it also. There are several ways you can add social proof to your website such as a counter of how many subscribers you have. People will understand the concept that if so many people are already subscribed to this website, they should too! A lot of businesses use testimonials as social proof so potential customers can see actual results of using your product or service. For instance, if you tweet a promotion regarding your product, allow your customers to comment on their experiences with the product, or just attach previous testimonials about how much your customers love this product. Update your call-to-action strategy. If your call-to-action is used over and over with all your marketing assets, it will quickly get old. Not to mention, if your customers see it again and again over time, they will just skip...
When writing web copy, even the most experienced copywriters can have trouble writing goal-oriented copy. It can be a daunting task since opinions about website design is subjective, and normally, there is a lot of content to cover. However, with a plan and best practices, both departments can greatly benefit from goal-oriented copy write. First and foremost, make sure you know exactly what your objectives are in writing the assignment. If you are unsure as to whether you are supposed to be selling or informing, find out! Take some time to meet with your stakeholders to ensure you are meeting their objectives of the assignment. It would also benefit your writing to find out who your audience is, and any data or numbers to throw into your work. In Website Magazine’s article, “The Basics of Writing Web Copy,” the author states to be “the egg” if the chicken came first. Honestly, I do not understand what the author meant by this. In this case, the original writing is the chicken, making us copywriters the egg. Well obviously the chicken will come first since we would have nothing to write about without it. I could be completely be wrong, but in my best opinion, I would say that the author meant to write a solid copy that would directly relate to the original: The egg is that chicken, but is physically different. Check out the full article that is posted at the bottom of this blog, and please comment if you have a different interpretation! Let’s just skip on to the important part: copywriting practices that will make your life...
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