Because the use of smart phones has dramatically increased, business owners find it useful to use 15 second videos to make contact with their customers. It is the perfect way to convey a message to your on-the-go clienteles. Are you worried that 15 seconds is too short of a video to get your point across? According to Social Media Examiner’s article, “8 Ways to Use 15 Second Videos to Connect with Your Customers,” it is the perfect amount of time to get to the point without the extra nonsense. In this article, the author also shares 8 tips on what to share with your customers in these 15 second video clips: Share events. If your company is hosting an event, make sure to share this with your customers in your video clip. 15 seconds is the perfect amount of time to connect with your customers and let them know the location of the event, date/time, and the purpose of the event. Share your company’s achievements. Celebrate the little milestones your company hits, and share with your customers. When you share your success, it shows your customers how the company progresses over time. Share tips and tricks. When a potential customer gains free content from your company’s video, they are more likely to take interest in your company’s paid services. Every now and then, share a video containing a how-to, or a quick tip. Share promotions and sales. When your company is having a sale or promotion, whether it is online or in-store, let your customers know about it in a quick clip. Have fun with your customers. Host contests...
Many business owners feel overwhelmed by social networking such as Twitter and Facebook. For small businesses, it can seem like a full-time job just keeping up with the small things that social networks offer. When you put all that effort into posting products and tweeting promotions, it will seem like a waste when literally no one is reading, sharing, or even interacting with any of it. The problem is that Facebook and Twitter is slammed with small business’ profiles that have been lost and forgotten due to inactivity. Because time is so crunched for internet marketing, business owners have a hard time sitting down to ensure they are interacting in a meaningful way. Though some things may work for a business, it may not work for another; but there a few things that a small business owner can do to ensure their social media efforts are not going ignored. Step 1: Blog. Set up a blog on your website that people will want to read. People enjoy real life stories that are personable and fun! The thing that seems to never go out of fashion is how people are so attracted to lifestyles of the rich and famous. So talk about the latest celebrity news and throw your brand in there a few times. Step 2: Post on Facebook and Twitter with a link to your blog. Use humor or a fun antic to entice people to read it. Step 3: Don’t be selfish. If you expect people to like or read you content, like or read their content! Then when your friends share or interact with you, thank...
Many business owners have trouble getting their point across when it comes to marketing content. Maybe your audience really just doesn’t get it, or maybe they just really don’t care. The difficult task is not to create content; but to create content that your readers will love. The best content is shared, forwarded, linked from other sites, conversation-starting, and engaging. For business owners, this kind of content is crucial. There are certain elements that will make your content more relatable and impactful for your readers, and here are some of them! Develop your audience’s personality. Before you even begin to create content, make sure you understand the needs and interests of the people who are going to be reading it; especially the ones you want to turn into leads and customers. You can create 2 separate personas for your content: buyer personas and reader personas. Just because some of your readers will never buy from your company, they are not useless to your business. Those readers are who you can rely on sharing and forwarding your content to people who will potentially buy from you. Conducting your research about your audience’s personality should start now if you’re going to start on the rest of these content-developing tips. Use the correct format for publishing content. Before publishing your audience-focused content, make sure the design of your post is fitting. Make sure it is the best layout to get your message across, and that it is the best format for your audience to consume the information. For instance, a blog is better for posting short-form content, while an e-book is more fitting for...
Large businesses have it much easier than the smaller when it comes to trying to be considered a “social” company. Larger business owners have social media teams whose main focus is to become socially known, whereas a less significantly sized business owner has usually him/herself to make all marketing decisions. That’s not to say it is more fortunate to have a social media team; smaller business owners can mirror marketing strategies from larger businesses and apply them to their efforts. Despite the size of the company, there are some areas of business that should always be involved in social media activity: Marketing. All traffic should be tracked with all marketing media to ensure that all content is engaging and making a difference in profitability. New Hires. Social media is useful for recruitment. LinkedIn and Facebook is an optimistic way of searching for new hires in that anyone can see a new post that you are looking for new employees. You can view potential employee’s websites to get a look at their personal life first. Of course, this can lead to someone losing the opportunity to work for your company, but it is most beneficial to your company. New products. When you get your audience involved with product development, there tends to be a bigger hype about the release of the product. Get your customers involved by asking for opinions, or with help in creating and marketing your new product or service. Retail. Because of the economic downturn, online sales have made a huge impact in the store. The customer’s ability to “check in” at your store with a reward...
When your customers are talking about your brand online, do you listen? Listening on social websites is not hard to do; but finding the right thing to say in response may be difficult to come up with from time to time. Especially when something goes awry, how are you going to resolve it quickly and in a transparent manner? That’s why it is important to create an effective response system in these crises. It’s going to happen; a marketing attempt gone wrong, or an outraged customer offended by your ad. According to Michael Brito’s book Smart Business, Social Business, He explains that businesses need to admit to their screw-ups, talk about their failures, and learn from their mistakes. The purpose of the book is to help business owners transform their brand into a social business. The author encourages business owners to first have conversations internally among themselves, and then adopt new social behaviors for external conversations. According to Brito, here are 4 steps to becoming a social business: Allow your employees to interact and to add their cultural accent. When employees work in a monotonous department every day, there forms a lack of communication, misunderstood goals, and a lower customer satisfaction. To avoid this Utopia, communicate failures to your employees and get them involved in social media. Update your social technology. Invest in the newest technology that allows you to unlimitedly be in contact with all employees. Streamlining workflows and engaging internally and externally with customers doesn’t hurt either. Have your employees listen on social networks for the best insight about customers and how they truly feel about your...
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