When your business starts social marketing, there is a long list of things that need to be developed for success: a plan, a platform, a brand presence, engagement and a goal. After putting in so much time and effort in online marketing, it should be devastating when results aren’t what you want them to be. There are several things that can go wrong, but one of the most common reasons is that your potential customers just don’t trust you. You could have everything going right for your company; but if your online presence lacks credibility, no one will trust you to do business with. Before social media, trust was built by word of mouth. If a customer had a great experience with your business, they would share this with friends and family. Businesses earned their reputation by people with actual experiences with your company. Now that social media has become one of the only ways to establish your reputation online, businesses are struggling to create that credibility. This is a topic that we have discussed before, but building trust doesn’t happen overnight, and it is crucial to your business. Here are some more things you can do that will help you attain the trust factor you need with customers. Know your stuff. It is easy to validate who you are online, so make sure you really know your stuff! Faking it won’t get you far; and the second you give false information, you are tuned out to anyone who sees it. The content on all your social platforms must scream that you know what you’re talking about. If you...
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