Content marketing has become wildly popular among businesses, with more business owners picking up on its benefits every day. Though everyone is doing it these days, many might not be implementing their content marketing strategies the right way. If you want the best possible results from your content marketing, make sure you’re not making these 4 common errors! You’ll never achieve what you want out of content marketing if you don’t know exactly what you even want. You need to have clear-cut goals in mind when performing anything marketing-related. Some common goals in marketing include new leads, increasing website traffic, generating referrals, building awareness of your brand or just bringing in new business. Your content marketing will slowly, but surely, lose momentum if you don’t go into it with a strategy. For example, if you start a blog without changing anything about your business priorities or schedule, then the blog with grow stagnant. Don’t talk too much. The key to successful content marketing is engaging with potential and current clients. Engaging is half talking and half listening. You can’t engage if you’re only doing the talking. Inconsistency can hurt your business and other’s ability to trust you. Your tone, mission and goals must remain consistent so that clients know you and your personality- even if it’s portrayed online. If you have any questions or comments, feel free to contact us at the 1440 Group. To view this full article, click on the link below: Avoiding Content Marketing...
When your business starts social marketing, there is a long list of things that need to be developed for success: a plan, a platform, a brand presence, engagement and a goal. After putting in so much time and effort in online marketing, it should be devastating when results aren’t what you want them to be. There are several things that can go wrong, but one of the most common reasons is that your potential customers just don’t trust you. You could have everything going right for your company; but if your online presence lacks credibility, no one will trust you to do business with. Before social media, trust was built by word of mouth. If a customer had a great experience with your business, they would share this with friends and family. Businesses earned their reputation by people with actual experiences with your company. Now that social media has become one of the only ways to establish your reputation online, businesses are struggling to create that credibility. This is a topic that we have discussed before, but building trust doesn’t happen overnight, and it is crucial to your business. Here are some more things you can do that will help you attain the trust factor you need with customers. Know your stuff. It is easy to validate who you are online, so make sure you really know your stuff! Faking it won’t get you far; and the second you give false information, you are tuned out to anyone who sees it. The content on all your social platforms must scream that you know what you’re talking about. If you...
Optimization can be exhausting. Most business owners already have so much on their plate that optimization is the least of their worries. Before flinching at the very thought of optimization, consider how much more efficient it can make you in the long run! If you’re not constantly looking around every corner for optimization opportunities, then this blog post is for you! Here are 4 things that you should constantly be optimizing and how to do each one: 1. Landing Pages. Through your landing pages, you are collecting information you need to qualify that visitor as a lead and information that allows you to better personalize your approach of reaching a target audience. With this information, you can create dynamic website content that appeals to your audiences’ specific interests and needs. If you are looking into implementing landing pages optimization, then here are some things to consider. Do your landing pages let your audience know what you’re offering and why it’s valuable after three to five seconds of seeing it? Is your headline attention grabbing? Do you have a relevant image? Images not only grab the attention of your visitors, but they spark interest. Have you gotten rid of the distractions on your page? Distractions can be anything like an external navigation or an additional call-to-action. Do you offer social sharing to your prospects? Once you identify and target your weak landing page areas, do an A/B test! 2. Conversion Path. What exactly is the conversion path? This is basically the step-by-step series of clicks that a visitor goes through on your website from start to finish. For example: A...
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