When writing web copy, even the most experienced copywriters can have trouble writing goal-oriented copy. It can be a daunting task since opinions about website design is subjective, and normally, there is a lot of content to cover. However, with a plan and best practices, both departments can greatly benefit from goal-oriented copy write. First and foremost, make sure you know exactly what your objectives are in writing the assignment. If you are unsure as to whether you are supposed to be selling or informing, find out! Take some time to meet with your stakeholders to ensure you are meeting their objectives of the assignment. It would also benefit your writing to find out who your audience is, and any data or numbers to throw into your work. In Website Magazine’s article, “The Basics of Writing Web Copy,” the author states to be “the egg” if the chicken came first. Honestly, I do not understand what the author meant by this. In this case, the original writing is the chicken, making us copywriters the egg. Well obviously the chicken will come first since we would have nothing to write about without it. I could be completely be wrong, but in my best opinion, I would say that the author meant to write a solid copy that would directly relate to the original: The egg is that chicken, but is physically different. Check out the full article that is posted at the bottom of this blog, and please comment if you have a different interpretation! Let’s just skip on to the important part: copywriting practices that will make your life...
Recent Comments