Even if you aren’t the most social media- inclined, there are a few things you can do to make your social channels seem like you’re a social whiz! Keep your profile picture the same for all channels. Doing this alone has made it a million times easier for people to find you. Make sure that your picture is a head shot that can be viewed nicely in every format, including a small phone. You have to think of your picture as a logo for your business, so don’t change it every week either. For someone who is trying to track you down, they will get nowhere if the picture they are searching for is constantly changing. Have a bio for all social platforms. It can take you a while to do, but have one even if it’s 100 words. No matter what the sight, include what you like, dislike and your general life status. They can be detailed or short and sweet; however you like. At least you only have to write your bios once; of course, unless something major in your life changes. Having an updated bio helps people to identify you. Listen, respond and engage. If there are people you love to follow, let them know! Engagement is the key to a lot of business’ success on social sites. Commenting, liking, sharing and reposting is how we show our community that we care. So don’t let a customer’s comment go ignored, respond as soon as possible! Don’t post about the soda you just drank at your desk. We all have those friends on Facebook that post a status for every thought...
If you are looking to be more popular on all your social platforms, you need to go beyond worrying about how many likes, followers and friends you have. Instead of sharing things with your audience that you want to share, reverse your thinking and walk in your audiences’ shoes. A potential customer doesn’t always find value in the things you think are important. A potential customer may love helpful tips and inspirational messages; while ignoring product sales and event invites. Get to know your customer to produce what they want, and follow these 12 tips that will help you worry less about likes and followers and instead focus on your real business. Ask all the right questions. Before posting anything, as yourself why your audience would find value in it. Ask yourself if your audience would give a rip about your post. Would they share it, or be convinced to take interest in your following posts after this one? Give your audience a reason to take action. Make a plan. You need a strategy that is specific to your social media goals and a separate plan for how it should affect your business. Without this plan, how are you supposed to know if you’re reaching your business objectives or just wasting your time? Know your audience. There is no way around this one. If you don’t know what truly interests and inspires your audience, then you won’t be able to encourage them to connect with you. Know the small things about them such as what they like to eat, drink or do in their free time. Get as deep...
Instagram is a smartphone app that is barely two years old; but definitely holding an outstanding growth with 100 million users around the world. It is great for personal and community use and even better for small and large businesses. If your company has considered, or is currently using Instagram, here are 8 tips that will make your experience more effective. Sell a lifestyle through your images. Show your audience what their life will be like when they use your product or service. Your images can tell stories about a person having more time to read and enjoy life because they purchased your quick-clean clothes wash. People see that image and understand that they could have the same lifestyle that the person does in your image by doing business with your company. Get creative and be different from the rest. Always stay true to your brand’s message and story, but be inspirational and make your followers feel good. Post pleasant pictures of your office’s surroundings. Stick with a feeling that you want your customers to feel about your business and post images that give you that feeling. For instance, if you own a tea shop, post pictures that give your followers a calming and zen feeling: gardens, sunshine, hot tea, zen decor, calming art, etc. Point is, you don’t need to post every single picture containing your own products. Do showcase your products, but not in a boring way. When you want to show your followers some products, place the items on a fun background or in a field of flowers. What’s trending among your target audience? You can figure out...
All business owners face difficulty in their job when it comes to marketing. Some have trouble with lead generation, while others can’t convert leads into customers. Some may be wondering how to attract more traffic to their site while others need to just get some people on their site. Whatever the issue you’re having, there is a lot of room to improve; you may just not know how. We have compiled a list of 5 of the most common things business owners fret about when it comes to marketing, and how you can turn them around to make your efforts more effective and worth your time. Generating attention for traffic to your sites. This is often problematic because before you see any success, you actually have to get people interested in your products or services. Many business owners don’t have enough potential customers to even grab the attention of, while some just don’t know which social platform to focus on for the best results. The way to solve this problem is to take a step back. If you have several channels, figure out which ones your audiences are a part of. Don’t waste your time on sites that don’t return leads for you so that you can spend all your time and effort on the ones that do. Use other tools such as a business blog and educational content to provide value to your readers. Be the solution to their problems or teach them about what your business does. When you have narrowed it down to the better channels for your business, use analytics to take it a step...
If your social media efforts are failing, you can have trouble finding out where you are going wrong. Here are 3 common social media mistakes that can be detrimental to your marketing; and how to fix them! Don’t update, create content. When you update your status, every single post should have a purpose that is thoughtfully created to succeed. Don’t just tell your audience what you’re eating for lunch, but create content with an objective that is specific to a call-to-action. Research your audience’s way of thinking to address their interests and pain points; and then monitor your analytics so you are creating more of what they like and less of what they show no interest in. Every status update is like its own advertisement. It needs to either be there for the purpose of engagement or click-throughs. Your headline needs to grab the attention of your target audience. Touch on their emotions, or reference to a “world-view” they might have. Your description should play on reader’s interests and make them want to take action. If you are posting an image, make sure it grabs their attention and will make a connection psychologically or emotionally. Just remember to set the tone for engagement that will ultimately benefit your business. Don’t gain followers; create assets to your business. If you want to make money from social media, gaining followers alone isn’t going to cut it. You need to turn those followers into loyal relationships. If you can create good relationships with partners and other brands, they become assets to your company. They help you with promotion and drive awareness to...
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