Do you use Facebook for social media marketing? Do you want to increase the number of people you engage with? There are so many methods for increasing engagement such as creating highly sharable content, posting photos and videos, and posting at the perfect hour. The most powerful of methods is to run promotions! Promotions draw in visitors to your Facebook page. When you use them correctly, they are also a very valuable for engaging. But how do you select the right type of promotion for your business? The type of promotions you use for your page will vary. Certain promotions are for different reasons and some work better than others for most businesses. These 4 Facebook promotions are displayed so you can see all the details about them to help you decide which promotions are best for your company. Sweepstakes. These promotions are simple to set up and allow your contestants to enter easily. They can enter by completing a simple form and then winners are drawn randomly. You can choose to require your contestants to Like your page in order to access the entry form in order to bring more attention to your efforts. PROS CONS Low barrier to entry (simple form) If too little is required for entry, you may get contestants outside target audience Works for many different industries Users can enter more than once if different information is used (multiple email addresses) Can gather information needed for further marketing (email, location, interests) There is limited engagement once a visitor has entered. Make sure to keep your entry form simple. While there are some pros to...
When internet users are actively searching online, it is not for some poorly-written, not credible content. They are on the prowl for their next go-to for reliable, relevant and well-informed content. Great content is based on what you communicate and how you do it. When you do it right, your content will get you far. The three keys to creating successful content are: Effectiveness: If you are effectively creating content, then you are producing the right content for the right audience. Efficiency: Efficient content is organized, reduces redundancy and helps all of your departments and channels to contribute. Suitability: To get the most out of your content, then you are using the right tools to communicate with the right people. Thankfully, you don’t have to be a genius to create a strong content strategy. As you get more experience, you will start realizing what works and what doesn’t work in your marketing efforts; but there are 4 main pieces that should be present in your content strategy no matter what! Message. You must master the purpose of your message. Does everything you write and produce fit your organization’s vision and overall goals? The tone of your content is how the message comes across. It’s the personality and attitude in your writing. Establish a consistent tone, and all audiences will have a consistent experience with your business. Target audiences. Every business has several audiences, and each of them have unique interests. So your content should aim to meet the needs of each audience. Try creating personas. What content would be useful to each persona’s interests and age group? What would...
Has your business ever used SlideShare? If you have never at least attempted using this social platform, you may want to jump on board! In this article, I will reveal 3 ways to use SlideShare to generate quality leads. SlideShare isn’t the most talked about site out there, but it is the world’s largest content-sharing community for professionals. In fact, SlideShare has 5 times more traffic from business owners than Facebook, Twitter and LinkedIn! Most all of SlideShare traffic comes from searches and social networks. Most of its visitors come from researchers at work, so you can benefit greatly by using this site as a marketing tool for generating leads. First, you need to present your business in a compelling way. SlideShare allows you to post all kinds of documents, but slideshows tend to create the most views. To get the most out of your slideshows, you need to compose them with SlideShare in mind. If you are trying to post a live presentation, it may not be posted to SlideShare. Your slides need to be able to answer any questions that your viewers may have. I don’t mean to literally bullet point the answers to your most commonly asked questions; I mean to have your slides speak for themselves. If you think any of your slides would require some explaining, then you may want to revise them so they are fully understandable by viewers only looking at them. Create your slides with some love. Slideshows that are highly viewed tend to contain attractive graphics. Your presentation should include clear and powerful images, easy-to-read fonts, and professionalism on each...
On average, B2C and B2B businesses use 4-5 different social networks to display their content. Each social network represents a different audience since no two are the same. As you market for your business, it is important to be aware of the audience according to social network. The content you share on one network may not be as appropriate on another. To get the most out of your time and effort, you have to create the right content for the right network. But how do you choose the best social network for your business’ content? The first thing you need to do is get a sense of who your fans and followers are by network. The demographics of your Twitter fans may be completely different than that of your Facebook fans. So the content they see should also be different. Just as important as knowing who your fans are, you need to discover is who is actually using the network. For large corporations, this is nearly impossible to track since their audience is from all around the world and use several social networks. For your smaller business, this isn’t the right approach. You need to know who is actually active in each network. For instance, a majority of users on Pinterest are women and the top users of Facebook are under 50. If your business sells car parts, Pinterest might be a waste of your time and resources to market on. When you know the makeup of a network, then you can use that information to choose which sites to share your content on. Take advantage of your analytics....
If you truly believe that your business’ products or services are great, other people will too! However, no matter how much you love and pride your business, there will be people who don’t favor what you do. Even if you try your hardest to please each and every customer, there is almost guaranteed a time that you will mess up at the customer’s expense. The first thing that displeased customers will do is attack your business on social media for the whole world to see. But the trick to handling any disappointment isn’t to hide it; but to embrace it. Track all your complaints, quickly respond to the negative comment publicly, stay positive publicly, and deal with the details in private. If you remember these quick tips, it will help you to stop public relations from falling apart down the road. Sometimes, you will get complaints from people who aren’t even a customer of yours. These people are usually called trolls, and are a type of public spam that is unrelated to your business. In the case of a troll, respond with a respectful and playful tone to keep the mood light and friendly. Regardless of if the complaint is real or not, share your business plans to fix the problem in the future. What throws off a troll more than playing the game with them, right? At the 1440 Group, we strive to make your business as successful as possible. If you have any questions or comments, please feel free to contact us! To view this full article, click on the link below. Tips for Handling Negative Comments and Trolls...
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