When your customers are talking about your brand online, do you listen? Listening on social websites is not hard to do; but finding the right thing to say in response may be difficult to come up with from time to time. Especially when something goes awry, how are you going to resolve it quickly and in a transparent manner? That’s why it is important to create an effective response system in these crises. It’s going to happen; a marketing attempt gone wrong, or an outraged customer offended by your ad. According to Michael Brito’s book Smart Business, Social Business, He explains that businesses need to admit to their screw-ups, talk about their failures, and learn from their mistakes. The purpose of the book is to help business owners transform their brand into a social business. The author encourages business owners to first have conversations internally among themselves, and then adopt new social behaviors for external conversations. According to Brito, here are 4 steps to becoming a social business: Allow your employees to interact and to add their cultural accent. When employees work in a monotonous department every day, there forms a lack of communication, misunderstood goals, and a lower customer satisfaction. To avoid this Utopia, communicate failures to your employees and get them involved in social media. Update your social technology. Invest in the newest technology that allows you to unlimitedly be in contact with all employees. Streamlining workflows and engaging internally and externally with customers doesn’t hurt either. Have your employees listen on social networks for the best insight about customers and how they truly feel about your...
Creative writing isn’t the only skill you need in order to create valuable and relevant content. It also isn’t enough to just come up with catchy topics to write about; it actually involves not only content creation, but content marketing. Content marketing is made to create a feeling or change a behavior of the reader. If it doesn’t do either, then it’s just plain content. If you don’t know how to differentiate plain content from strategic content, then there are three things you should be doing to ensure your content is generating “likes”, shares, comments and leads. #1. Consistent themes. You should know who your target is at this point and what type of content appeals to them, right? Then the next thing you need to do is develop themes for your content so that you’re delivering material to your audience when and where they want to consume it. If your audience isn’t eating up your content, then you might want to consider re-focusing your topics, timing or the platforms that you use. #2. Relevancy. Content marketing means that your writing should be relevant and valuable enough to attract, acquire and engage your target audience. Content that neglects to factor in the readers’ preferences is nothing more than informative junk. How can you make sure your content is relevant and valuable to your readers? Use Google Analytics to see what pages are a hit and what pages aren’t getting that many views. You also need to know your crowd and what platforms they use. You don’t want to waste your time posting content to LinkedIn when all your fans use Twitter. #3. Shareability. Research in...
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