Many business owners feel overwhelmed by social networking such as Twitter and Facebook. For small businesses, it can seem like a full-time job just keeping up with the small things that social networks offer. When you put all that effort into posting products and tweeting promotions, it will seem like a waste when literally no one is reading, sharing, or even interacting with any of it. The problem is that Facebook and Twitter is slammed with small business’ profiles that have been lost and forgotten due to inactivity. Because time is so crunched for internet marketing, business owners have a hard time sitting down to ensure they are interacting in a meaningful way. Though some things may work for a business, it may not work for another; but there a few things that a small business owner can do to ensure their social media efforts are not going ignored. Step 1: Blog. Set up a blog on your website that people will want to read. People enjoy real life stories that are personable and fun! The thing that seems to never go out of fashion is how people are so attracted to lifestyles of the rich and famous. So talk about the latest celebrity news and throw your brand in there a few times. Step 2: Post on Facebook and Twitter with a link to your blog. Use humor or a fun antic to entice people to read it. Step 3: Don’t be selfish. If you expect people to like or read you content, like or read their content! Then when your friends share or interact with you, thank...
Many business owners have trouble getting their point across when it comes to marketing content. Maybe your audience really just doesn’t get it, or maybe they just really don’t care. The difficult task is not to create content; but to create content that your readers will love. The best content is shared, forwarded, linked from other sites, conversation-starting, and engaging. For business owners, this kind of content is crucial. There are certain elements that will make your content more relatable and impactful for your readers, and here are some of them! Develop your audience’s personality. Before you even begin to create content, make sure you understand the needs and interests of the people who are going to be reading it; especially the ones you want to turn into leads and customers. You can create 2 separate personas for your content: buyer personas and reader personas. Just because some of your readers will never buy from your company, they are not useless to your business. Those readers are who you can rely on sharing and forwarding your content to people who will potentially buy from you. Conducting your research about your audience’s personality should start now if you’re going to start on the rest of these content-developing tips. Use the correct format for publishing content. Before publishing your audience-focused content, make sure the design of your post is fitting. Make sure it is the best layout to get your message across, and that it is the best format for your audience to consume the information. For instance, a blog is better for posting short-form content, while an e-book is more fitting for...
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