As a business owner, blank screens do no good for your business’ inbound marketing. But guess what; a page full of content can prove be no better than that blank screen. When you are writing content as often as you should, then you are bound to have a few crummy pieces of work. Sometimes the topics you choose to write about just aren’t hitting the spot for your audience; therefore, making your published hard works a total dud. Here are some techniques for finding the right topics that your audience will love reading about. If the topics you choose aren’t interesting, how can you even expect them to click through? Good topics should be a balanced mixture of your personal expertise and the needs and interests of your audience. Research keywords to figure out what your audience is typing into search engines. Start reviewing the keywords that readers have entered to find you – and then search for the keywords they have entered for which you’re not getting found. Use those keyword phrases to come up with a topic. Another way of getting ahold of your audiences’ interests is to communicate with your customer service and sales staff. These people are interacting with leads and customers the most, and often have the closest relationships with the people who take interest in your brand. You can personally ask them for ideas or create a forum for them to send blogging and content ideas to you based on customer feedback. If researching keywords and office staff input isn’t getting you the information you need to work with, then consider using an external forum....
Do you use press releases for marketing? When a business owner reaches out to their audience, their first move is to start publishing press releases (PR). Using this tactic used to be the most effective way of getting your message across 10 years ago! If you are going to issue a press release, there are other tactics that need to be used along with press releases in order for them to be effective; or at least, seen by your audience. There are many cases where press releases are proven to be highly valuable to use. Some of the benefits are listed below: It will be seen by thousands of publications. The whole purpose of a press release is to get as many people as possible to see it, and a press release will do that for you. But how to do you really get your audience to notice your PR? We have found that when data is included in a PR, it is more likely to get picked up by other publications. You just need to get the timing right. Try out different time slots for publishing your content and see what returns the most views. The more people who view your press release, the more likely you are to have it picked up by other publications. Link building. Even though an actual press release will not directly help with search engine optimization (SEO), the coverage from a press release will bring great benefits to your SEO. Make sure there are many keywords that you want ranked so that when journalists see your PR, they may use some of...
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