Do you regularly blog along with social media activities? Maybe you do only one, or maybe you do both and you just haven’t integrated the two. Blogging can drastically improve your social media marketing and vice versa. If you are curious as to what social media can do for your business blog, here are four tips that will enhance your efforts. 1. Link your blog posts to social media status update so that it shows up in the newsfeed. When you are posting things all the time to your Facebook wall and Twitter profile, you can sometimes experience writer’s block. So why not post links to your blog posts? A good ratio to follow would be an 80/20 split. 80% of your updates should not be self-promotional and 20% can be self-promotional to share your blog content, products and services. Sharing your blog content on social media sites will help bring people from social media back to your blog. With so many ads and information displayed on social media, it’s also difficult to pick businesses out of a crowd. If customers can see your blog, then they can view, first hand, your knowledge of the industry. 2. Make it easy for your audience to share the things you post. A great way to drive even more traffic to your blog posts is to allow your audience to share content with their friends. The more users share, the more reliable your content looks. The best way to encourage others to share your content is to include social sharing buttons on your blog. Plugins that can help you include Add This,...
Hashtags are something that have been brought up a lot lately in our blogs, and we thought that maybe some business owners aren’t all that clear as to what hashtags really are. Maybe you do know what they look like, but don’t know exactly what they’re there for. I think that it’s safe to say that we all know what they look like even if it’s from seeing them on other photos: #starbucks#lovecoffee#fortheloveofcoffee… If your business uses Twitter or Instagram, then you understand how crucial hashtagging is to a successful social media effort. With hashtagging as a unique feature for Twitter, they may be facing a difficult competition in the very near future- Facebook. That’s right; this social media guru is planning to unveil hashtagging abilities on its site this year. During the same launch, Facebook will be announcing its updated News Feed interface, which could give Facebook the push it needs to remain the number one got-to platform for business owners. Since this is the case, you should probably start practicing with your hashtags so you know you’re getting the most out of this feature. And how do you make the best use of hashtagging? Do not put this symbol (#) in front of every single word in your content or image description! Talk about social media annoyances… When your hashtags are full on sentences, they’re difficult to read since there are not spaces and punctuation. For instance, your hashtags should not look like this: #starbuckswakesmeupeveryday. If it could potentially be difficult to make out, then don’t hashtag it. Here’s another big mistake: #starbucks#wakes#me#up#every#morning. Populating a Tweet or...
Do you use Instagram as a social network for your business? Have you even looked into creating an Instagram business profile? With the launch of Instagram’s web profiles, businesses are turning to this platform as a great way of photo sharing. Until now, the Instagram website only allowed users to edit account information via the website; but all that changed with the recent introduction of web profiles. If you’re not new to Instagram, then you will notice some differences in the web profiles right off the bat. Some things that the web profiles are missing are: No search section. On Instagram’s mobile app, you were able to search usernames and hashtags, but not on the website. Hashtags don’t display as a hyperlink, but as plain text; so you can’t bring up the photos associated with specific hashtags. You can’t see a list of followers or people you are following on the web. They do display followers/following counts, but you are unable to see who these users are. There is no popular page on web profiles. Some of you enjoy seeing which Instagram photos are trending for the day, but you cannot do that on web profiles. Photo maps aren’t available. Many users like to tag their photos with their location, but you won’t find this ability anymore. Instead, geo-tag information is shown with photos, such as the name of the location. Still, you can only edit your profile picture through the mobile app. Some things that the web profiles do offer see, to outweigh the negatives: At the top of your profile, you have a Facebook-like cover collage that...
Do you want to attract more customers and keep them coming back to your business? The key to your exposure success seems to be social media and content marketing. With this duo working together, you are on the road to an excellent marketing strategy that is sure to bring your business all the attention it needs. First order of business: make sure your solution meets the buyer’s needs. No buyer will purchase anything that doesn’t serve a purpose. A good way of communicating your business’ worth is to communicate with prospects across social networking sites. Create informative articles that will help readers make an informed decision. Social network users love to be educated; so they are constantly consuming informational content. Often times, businesses give readers a taste of what their content is about with a link to their website to finish reading. If your prospects are in need of what you’re offering, then they will find it useful to end up on your website. Another way to attract more customers to your brand is to produce informative webinars and seminars; raising awareness of your products or services. Through webinars and seminars, you have to opportunity to express your expertise while providing prospects with the information they need. After gaining the attention of prospects, you need to convert them to actual customers. A great way of doing this is to prove to your prospects that your solution really does work. Content that assists in meeting this goal proves that your solution provides more value than any other solution out there. A very effective piece of content to meet this goal...
If you are thinking of implementing content marketing at your business, you can benefit greatly not only from the exposure; but from the utilization of existing resources. Managing and organizing content marketing can save get your business out in the social world where people actually notice it. However, if you know you’re not a marketing expert or don’t have much time to spare, this constant task can seem grueling to your sanity. Here are a few things to consider and some tips to ensure your success and sanity from the start. First and foremost: Get some help! Get all the people who are already generating content on board. Include marketing, PR, advertising, social media and community management. These people in your organization have already established a voice. When you have your group together, appoint a spokesperson from each group that you can call on when needed. Some things that may help you: Make sure you and your spokespeople are on the same page. They need to be clear about what they are responsible for and the frequency of their duties. People follow through when they know exactly what they are responsible for. Create a content calendar that all your teams have access to so that no one is posting content at the same time on the same networks. When your customers feel like they are being spammed with your content, it just rubs them the wrong way. Know what topics your business conducts Search Engine Optimization (SEO) for. You need to let your SEO team know if you’re wanting to focus on creating content for a certain topic. You...
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