Do you use press releases for marketing? When a business owner reaches out to their audience, their first move is to start publishing press releases (PR). Using this tactic used to be the most effective way of getting your message across 10 years ago! If you are going to issue a press release, there are other tactics that need to be used along with press releases in order for them to be effective; or at least, seen by your audience. There are many cases where press releases are proven to be highly valuable to use. Some of the benefits are listed below: It will be seen by thousands of publications. The whole purpose of a press release is to get as many people as possible to see it, and a press release will do that for you. But how to do you really get your audience to notice your PR? We have found that when data is included in a PR, it is more likely to get picked up by other publications. You just need to get the timing right. Try out different time slots for publishing your content and see what returns the most views. The more people who view your press release, the more likely you are to have it picked up by other publications. Link building. Even though an actual press release will not directly help with search engine optimization (SEO), the coverage from a press release will bring great benefits to your SEO. Make sure there are many keywords that you want ranked so that when journalists see your PR, they may use some of...
Recent Comments