Has your business ever used SlideShare? If you have never at least attempted using this social platform, you may want to jump on board! In this article, I will reveal 3 ways to use SlideShare to generate quality leads.
SlideShare isn’t the most talked about site out there, but it is the world’s largest content-sharing community for professionals. In fact, SlideShare has 5 times more traffic from business owners than Facebook, Twitter and LinkedIn! Most all of SlideShare traffic comes from searches and social networks. Most of its visitors come from researchers at work, so you can benefit greatly by using this site as a marketing tool for generating leads.
First, you need to present your business in a compelling way. SlideShare allows you to post all kinds of documents, but slideshows tend to create the most views. To get the most out of your slideshows, you need to compose them with SlideShare in mind. If you are trying to post a live presentation, it may not be posted to SlideShare. Your slides need to be able to answer any questions that your viewers may have. I don’t mean to literally bullet point the answers to your most commonly asked questions; I mean to have your slides speak for themselves. If you think any of your slides would require some explaining, then you may want to revise them so they are fully understandable by viewers only looking at them.
Create your slides with some love. Slideshows that are highly viewed tend to contain attractive graphics. Your presentation should include clear and powerful images, easy-to-read fonts, and professionalism on each slide.
Keep all your content simple, short and sweet so that presentations can be viewed quickly and on small screens.
Put all the pieces of your slideshow together with a story. Classic storytelling practices contain a logical sequence and an obvious beginning, middle and end. If your work is long, break them into chapters so that your viewers will anticipate the next presentation.
Use everything you know about great content marketing. Viewers are most likely going to trust what you have to say when your content delivers helpful solutions to their problems. But don’t forget to entertain them as well!
Take some risks in your presentations. If you make them stand out by being slightly provocative, funny or bold, people will take notice to them.
The second thing you need to do is capitalize on SlideShare’s features. Consider using all the features this site offers! Sharing is the most common feature where you can decide on who you want to see each presentation. Embedding is a code that is provided to greatly expand the exposure of your presentations. Video and audio allows you to embed YouTube videos in your presentations. You can also sync an MP3 soundtrack onto any slide. Social Sharing allows you to share your content across multiple social networks such as Twitter, LinkedIn, Google+ and Pinterest.
The last thing that needs to be done is more of a mindset; but you should make lead generation the purpose of your postings. SlideShare is technically a “social media” site, but users take this one seriously for research and discovery. Show your viewers examples and testimonials. If you can prove your content, then your business is that much more credible. Provide contact information and links to your sites. At the end of your presentation, make it easy for viewers to continue the conversation. If your viewers make it to your final slide, then they are interested in what you have to say, so call them to action. Say what you want bluntly and don’t be coy about it.
Apply these tips provided to create a compelling presentation, take advantage of what SlideShare has to offer, and watch the leads flow in! If you have any questions or comments, please feel free to contact us at the 1440 Group. To view this full article, click on the link below.