Are you overwhelmed and drowning in your own online marketing world? Between Google AdWords, Twitter, Facebook pay per clicks (PPC), and hundreds of other marketing tactics, it’s difficult for a small business to track the effectiveness of each social site. To ensure you’re getting the most out of each social platform, you need to know how many leads, clicks and calls each campaign is generating and how to raise the bar if certain activities are not producing how they should. Where to start!?

By using analytics, businesses can see proof of which campaigns are working and which ones are not. Here are three steps to turning your business’ marketing data into valuable information to improve efficiency and effectiveness of your social marketing strategies.

Step 1. Use the marketing analytics concept as a new way of doing business. Typically, business owners do not have a lot of time to evaluate all marketing efforts for success. If a certain effort is giving no results, why waste time doing the same thing over and over? The goal is to grow your business by gaining easy access to the most useful information that can be taken from the analytics data. Using anything less would be throwing your precious time out the window. So we wouldn’t even bother with advice from an ad rep- your marketing plan should be solely based on analytics.

Step 2. Don’t invest money in your gut feeling, go with the facts. Data is gold for businesses. Data will help create growth in all types of companies that analyze interesting data. By analyzing where you are spending marketing money and the effectiveness of each campaign, businesses can put their money where it should be rather than guessing what will work the best.

Step 3. Use those marketing analytics tools. The marketing analytics dashboard tool is able to make marketing data valuable by extracting the actionable information for you. You get three necessary parts of this tool for effective and efficient marketing: data, information and knowledge. The data comes out first as number with no real meaning behind them. The information is the valuable data after being processed and supported contextually. The knowledge you gain is from applying that data and information.

If these simple steps are done correctly, analytics will present an effective way of saving time and money while making better marketing decisions. At the 1440 Group, we strive to make your business as successful as possible. If you have any questions or comments, please feel free to contact us! To view this full article, click on the link below.

3 Steps to Improve Marketing Productivity