Do you regularly blog along with social media activities? Maybe you do only one, or maybe you do both and you just haven’t integrated the two. Blogging can drastically improve your social media marketing and vice versa. If you are curious as to what social media can do for your business blog, here are four tips that will enhance your efforts.
1. Link your blog posts to social media status update so that it shows up in the newsfeed. When you are posting things all the time to your Facebook wall and Twitter profile, you can sometimes experience writer’s block. So why not post links to your blog posts? A good ratio to follow would be an 80/20 split. 80% of your updates should not be self-promotional and 20% can be self-promotional to share your blog content, products and services. Sharing your blog content on social media sites will help bring people from social media back to your blog.
With so many ads and information displayed on social media, it’s also difficult to pick businesses out of a crowd. If customers can see your blog, then they can view, first hand, your knowledge of the industry.
2. Make it easy for your audience to share the things you post. A great way to drive even more traffic to your blog posts is to allow your audience to share content with their friends. The more users share, the more reliable your content looks. The best way to encourage others to share your content is to include social sharing buttons on your blog. Plugins that can help you include Add This, Share This, Sociable and Digg Digg.
If you want to increase the number of shares even more, then simply ask your visitors to share your content. It can be a great call to action added to all of your posts!
3. Get more followers through blogging. If you are in need of more followers, blogging gives you a platform and provides opportunities where you can encourage readers to connect with you on social media. The ones that follow you through your blogging tend to be the best social followers because they are the most interested in your business.
Include a call to action at the end of your posts that encourages those who liked your post to share it or become a fan on a different social site.
4. Try sending advertising links to your blog content instead of your landing pages. If you blog content is valuable enough and written toward your targeted audience, you could generate conversations from the blog posts you advertise. Why does it generate so much more traffic? People who are not familiar with your business are more likely to click on informative links that links that direct them to a sales page. Your number one goal with social media and blogging should be engagement!
If you are not seeing the results you like with social media and blogging individually, then try this dynamic duo together. Let us know how they work out for you! To view this full article, click on the link below.