Do you want more Facebook fans without the contests, ads and giveaways? Maybe you just want to improve your engagement with fans? If you’re looking for new ideas on how to boost your brand on Facebook, here are three ways that don’t include as much effort and time.
- Ask your community for their input. Ask them to offer their suggestions for how you might solve a problem, what they love about your brand or what they dislike. Many companies have adopted this technique because popular platforms such as Facebook and Instagram have made it so easy to reach out to your community and recruit. Engaging with your customers puts a face on your brand, and that’s how loyalty is earned. When it comes down to it, your customers have great ideas and they take pride in the things that they are a part of. So why not kill two birds with one stone? Take advantage of the wisdom your crowd offers and increase engagement all in a day’s work.
- Take your fans behind the scenes of your work place. Yeah, you’re product has to be the best to become a favorite among fans, but that’s not all there is to it. Your fans like to know the people and places behind the great product. Introducing employees is a great way to bring your business and employees recognition. People like doing business with companies they “know” personally, and there’s no better way for them to get to know you than by introducing them to the people who are your brand. Another plus is when your employees receive a little recognition, your brand will be exposed to their friends! If their friends participate in the commenting or “liking,” then even their friend’s friends will see your post. Post silly pictures of things you do in the office for fun, highlight employee’s accomplishments and make it a regular thing.
- Keep your fans in the loop with upcoming products and features. If you like something a lot, then you always want to be in the know. This is how your fans feel. People who use your products or services want to know what you’re working on, and Facebook is the perfect platform to share with them. Entice them to like or comment on your posts by offering a sneak peak if you get to 100 likes. Not only will people interested like the post, but they will get others in on it as well so they can catch a glimpse.
At the 1440 Group, we strive to make your business as successful as possible. If you have any questions or comments, please feel free to contact us! To view this full article, click on the link below.