Many business owners have trouble getting their point across when it comes to marketing content. Maybe your audience really just doesn’t get it, or maybe they just really don’t care. The difficult task is not to create content; but to create content that your readers will love. The best content is shared, forwarded, linked from other sites, conversation-starting, and engaging. For business owners, this kind of content is crucial. There are certain elements that will make your content more relatable and impactful for your readers, and here are some of them!
- Develop your audience’s personality. Before you even begin to create content, make sure you understand the needs and interests of the people who are going to be reading it; especially the ones you want to turn into leads and customers. You can create 2 separate personas for your content: buyer personas and reader personas. Just because some of your readers will never buy from your company, they are not useless to your business. Those readers are who you can rely on sharing and forwarding your content to people who will potentially buy from you. Conducting your research about your audience’s personality should start now if you’re going to start on the rest of these content-developing tips.
- Use the correct format for publishing content. Before publishing your audience-focused content, make sure the design of your post is fitting. Make sure it is the best layout to get your message across, and that it is the best format for your audience to consume the information. For instance, a blog is better for posting short-form content, while an e-book is more fitting for forms that your customers are filling out. If you make it easier for your audience, it will resonate better with them. Whether it’s deciding to create an infographic, blog post or graph, make sure it helps you get the point across instead of hurting you.
- Get your point across by painting a picture. Explain to your customers by relating to them. The title “Trash Can Liners” definitely lets your reader know what you’re going to talk about; but how boring! No one wants to waste their time reading about trash can liners. “Don’t you hate it when you throw something heavy in the garbage and the garbage bag goes tumbling down the can with your trash?” This title is something your reader can relate to and makes them wonder if you have a solution to this ever-occurring issue. When you are on common grounds with your reader, they tend to become a participant in the story. So use words to illustrate a piece of content that was written specially for them.
- If you can’t use words for your picture, literally paint a picture. Make a video, chart and graphs. You can never go wrong with this tactic, so when in doubt, rely on these things. Text can be monotonous, so visual content can tell a story better than your words. If a concept you are trying to explain is a huge pain in the butt, then show your readers what you are talking about. It’s not only easier on you, but for your readers also.
- Data makes an impact. Sometimes, you need a little help from numbers to show your readers the impact of a point. This is why data does a great job of getting your message across. It combines words, numbers, and visuals in an understandable way. Data also provides you with backup to your point so that readers will find your content more credible. People will care more about your content if it makes and impact on them and if it well backed-up.
- Ask for your audience’s opinion. When you ask readers to get involved in your content, you are making them feel that they are a part of its creation. Ask your customers what they want you to write about. If you use this approach, be sure to reach out to the people that were involved in the process to give them credit.
- Make your examples real-life or theoretical. Examples are another way of getting your point across when you can’t explain it; and it also helps with connecting to the reader. After explaining a point to your best ability, provide an example that can be about real life, showing instances, or they can theoretical. For example, “Imagine you are a kid again…”
- Use the right tone. This takes a lot of experimentation to get it just right, but realize right away that all your content is going to have a different tone. According to your audience, you will have to tweak accordingly your: sentence structure, humor, wording, punctuation and content formatting. All if these elements drastically change the way a sentence sounds to specific audiences. If your tone is not spot-on, it can turn off your customers.
If you have any other words of advice, please leave it as a comment! At 1440 Group, we strive to make your business as profitable as possible. To view this full article, click on the link below: