I think that we all know how our eyes play tricks on us; for instance, your stomach doesn’t want that slice of cake, but your eyes do; and they usually win. When you are stuffed from dinner and want nothing to do with dessert, all your waiter has to do in order to change your mind is walk up to your table holding a tray of those desserts. When the temptation is right there in front of you, it’s a little easier to cave.
Brands can use this technique when it comes to marketing products and services. Instead of telling your customers what your product is and how it may benefit them, show them your product and show them why it is necessary for their life.
Pinterest, the image-sharing social network, is a platform that is perfect for this business concept. Pinterest is purely for images and you can make them about anything that you want! On your business’ page, post images of products that are coming, a product of the day, or just an image showing what your services can do for your customers. On Pinterest, brands aren’t built with decades of expensive ad campaigns, but with pins and boards.
In a way, Pinterest is like window shopping. You walk by and see things that you want and things that you have no interest in. But whether or not you want the product, seeing it causes you to take a closer look. A lot of Pinterest’s content produces the same effect. Users visit Pinterest for fun and as a past time; therefore surrounding themselves with products. Even better, Pinterest users will tell their friends about the things they see that excite them.
Pinterest can be highly beneficial to brands because brands are able to show customers their products and tempt them visually. At 1440 Group, we strive to make your business as successful as possible. If you have any questions or comments, please feel free to contact us! To view this full article, click on the link below.