Hashtags are something that have been brought up a lot lately in our blogs, and we thought that maybe some business owners aren’t all that clear as to what hashtags really are. Maybe you do know what they look like, but don’t know exactly what they’re there for. I think that it’s safe to say that we all know what they look like even if it’s from seeing them on other photos: #starbucks#lovecoffee#fortheloveofcoffee…

If your business uses Twitter or Instagram, then you understand how crucial hashtagging is to a successful social media effort. With hashtagging as a unique feature for Twitter, they may be facing a difficult competition in the very near future- Facebook. That’s right; this social media guru is planning to unveil hashtagging abilities on its site this year. During the same launch, Facebook will be announcing its updated News Feed interface, which could give Facebook the push it needs to remain the number one got-to platform for business owners.

Since this is the case, you should probably start practicing with your hashtags so you know you’re getting the most out of this feature. And how do you make the best use of hashtagging? Do not put this symbol (#) in front of every single word in your content or image description! Talk about social media annoyances…

When your hashtags are full on sentences, they’re difficult to read since there are not spaces and punctuation. For instance, your hashtags should not look like this: #starbuckswakesmeupeveryday. If it could potentially be difficult to make out, then don’t hashtag it. Here’s another big mistake: #starbucks#wakes#me#up#every#morning. Populating a Tweet or a photo on Instagram with every other word hashtagged is the PR intern mistake of the year. Hashtags should look like this: #starbuckscoffe. If you want to make it easy for your fans to read hashtags, then capitalize the first letter of each work in the hashtag: #StarbucksGreenTea.

Hashtagging is a great way to gain new customers and drive new business. Create a unique hashtag that represents your business. For example, Paramount Farm created the use of #CrackinStyle during its ad in the 2013 Superbowl.

Hashtags allow for categorization, interest searching, and drive targeted consumer purchases. If a hashtag is used properly, then you’ll find that users found it through researching the broad scope of your product or service. You can use hashtags to draw attention to a particular part of an image, category of product or new designs. Just know that popular tags are way overpopulated- so creating a unique hashtag will give your business its own special tag where users can find products and services specific to your business.

In general, hashtagging is as simple if you remember these three tips:

  • Keep the tags short. Nobody wants to translate your hashtag that says #wegotostarbuckseverymorningformochas. If you must use a long tag, at least capitalize the first letter of each word.
  • Create a message. Hashtag something that you want your customers to take from your post. Craft a hashtag around the particular message you want to send.
  • Create your own unique hashtags. Your business photos will get lost real quick when you use a popular tag.

If you have any questions or comments, feel free to contact us at the 1440 Group. To view this full article, click on the link below.

#HashtagsIn2013: A Hashtag How-To for Businesses