Reading into Your Customers’ Digital Body Language

Just like a great server in a restaurant, business owners can read their customer’s body language… but in a different way, of course. When you walk into a restaurant with great service staff, you are waited on hand and foot. Most of the requests and communication that are exchanged in restaurants are through body language. Your server needs to read the signals you give off in order to satisfy your needs. When your server goes above and beyond to make you happy, then you are a customer for life! While your visitors do not physically “walk into” your online store, there are many lessons business owners can apply from a restaurant server to the online visitor experience. You can read your online visitor’s “body language” by their clicks that leave a trail of information that business owners can collect, analyze and leverage. These signals define your customers, allowing you to use the information to make a more meaningful and personalized experience. All these signals add up to bring a greater meaning to every interaction a visitor experiences with your brand. We truly get an idea about who your visitor is and what they are looking for. This way, your customers will experience a more personalized and valuable visit than if you knew nothing about them. All businesses would benefit from this technique of reading digital body language, no matter what your industry is. All visitors like to feel as though something is tailored to their particular interests. For this reason, it is surprising that over 1,700 digital marketers from all industries are still doing very little to personalize their...