Writing Web Copy Can be an Easy Task

When writing web copy, even the most experienced copywriters can have trouble writing goal-oriented copy. It can be a daunting task since opinions about website design is subjective, and normally, there is a lot of content to cover. However, with a plan and best practices, both departments can greatly benefit from goal-oriented copy write.  First and foremost, make sure you know exactly what your objectives are in writing the assignment. If you are unsure as to whether you are supposed to be selling or informing, find out! Take some time to meet with your stakeholders to ensure you are meeting their objectives of the assignment. It would also benefit your writing to find out who your audience is, and any data or numbers to throw into your work. In Website Magazine’s article, “The Basics of Writing Web Copy,” the author states to be “the egg” if the chicken came first. Honestly, I do not understand what the author meant by this. In this case, the original writing is the chicken, making us copywriters the egg. Well obviously the chicken will come first since we would have nothing to write about without it. I could be completely be wrong, but in my best opinion, I would say that the author meant to write a solid copy that would directly relate to the original: The egg is that chicken, but is physically different. Check out the full article that is posted at the bottom of this blog, and please comment if you have a different interpretation! Let’s just skip on to the important part: copywriting practices that will make your life...

How to Keep Up With Social Marketing Online

Many business owners feel overwhelmed by social networking such as Twitter and Facebook. For small businesses, it can seem like a full-time job just keeping up with the small things that social networks offer. When you put all that effort into posting products and tweeting promotions, it will seem like a waste when literally no one is reading, sharing, or even interacting with any of it. The problem is that Facebook and Twitter is slammed with small business’ profiles that have been lost and forgotten due to inactivity. Because time is so crunched for internet marketing, business owners have a hard time sitting down to ensure they are interacting in a meaningful way. Though some things may work for a business, it may not work for another; but there a few things that a small business owner can do to ensure their social media efforts are not going ignored. Step 1: Blog. Set up a blog on your website that people will want to read. People enjoy real life stories that are personable and fun! The thing that seems to never go out of fashion is how people are so attracted to lifestyles of the rich and famous. So talk about the latest celebrity news and throw your brand in there a few times. Step 2: Post on Facebook and Twitter with a link to your blog. Use humor or a fun antic to entice people to read it. Step 3: Don’t be selfish. If you expect people to like or read you content, like or read their content! Then when your friends share or interact with you, thank...

How to Create Content That Your Readers Will Love

Many business owners have trouble getting their point across when it comes to marketing content. Maybe your audience really just doesn’t get it, or maybe they just really don’t care. The difficult task is not to create content; but to create content that your readers will love. The best content is shared, forwarded, linked from other sites, conversation-starting, and engaging. For business owners, this kind of content is crucial. There are certain elements that will make your content more relatable and impactful for your readers, and here are some of them! Develop your audience’s personality. Before you even begin to create content, make sure you understand the needs and interests of the people who are going to be reading it; especially the ones you want to turn into leads and customers. You can create 2 separate personas for your content: buyer personas and reader personas. Just because some of your readers will never buy from your company, they are not useless to your business. Those readers are who you can rely on sharing and forwarding your content to people who will potentially buy from you. Conducting your research about your audience’s personality should start now if you’re going to start on the rest of these content-developing tips. Use the correct format for publishing content. Before publishing your audience-focused content, make sure the design of your post is fitting. Make sure it is the best layout to get your message across, and that it is the best format for your audience to consume the information. For instance, a blog is better for posting short-form content, while an e-book is more fitting for...

How You Could Be Scaring Away Your Online Audience

When marketing your brand through social media, it is important to consider the experience your audience is receiving through your campaigning. If the online experience they are receiving is positive, they are more likely to trust in your business and come back for more. There are a lot of online marketing practices that have become very common in this digital age; but they tend to turn off your audience. Here is a list of 7 marketing strategies that your business should throw out the window now before any more damage is done: Pop-ups. According to data, they work. However, a majority of people who receive pop-ups while trying to browse a website find it intrusive and extremely diverting. After all, a lot of pop-ups are phony bologna; so why would you want your brand amongst others that are deemed untrustworthy? Pop-ups are simply annoying and do not create a loyal and trusting relationship with your customers. Long forms. There are some times where you need to get information from your visitors; but do not make it every time.  On occasion, post some content for your customers that doesn’t have a form attached to it. If you find it absolutely necessary to get information, only require a name and phone number. If you make your customers take too much time in entering information, they will quickly lose interest and move on. Building a relationship with your customers is an ongoing process. Start then relationship slowly, and then move into gathering information small pieces at a time. The real Too many ads. Many businesses make their customers jump through an obstacle...