Three Steps to Managing Online Marketing

Are you overwhelmed and drowning in your own online marketing world? Between Google AdWords, Twitter, Facebook pay per clicks (PPC), and hundreds of other marketing tactics, it’s difficult for a small business to track the effectiveness of each social site. To ensure you’re getting the most out of each social platform, you need to know how many leads, clicks and calls each campaign is generating and how to raise the bar if certain activities are not producing how they should. Where to start!? By using analytics, businesses can see proof of which campaigns are working and which ones are not. Here are three steps to turning your business’ marketing data into valuable information to improve efficiency and effectiveness of your social marketing strategies. Step 1. Use the marketing analytics concept as a new way of doing business. Typically, business owners do not have a lot of time to evaluate all marketing efforts for success. If a certain effort is giving no results, why waste time doing the same thing over and over? The goal is to grow your business by gaining easy access to the most useful information that can be taken from the analytics data. Using anything less would be throwing your precious time out the window. So we wouldn’t even bother with advice from an ad rep- your marketing plan should be solely based on analytics. Step 2. Don’t invest money in your gut feeling, go with the facts. Data is gold for businesses. Data will help create growth in all types of companies that analyze interesting data. By analyzing where you are spending marketing money and...

Finding Your Social Content Strategy

There are plenty of companies in the world with amazing content on their websites; but what about the content on social media sites? If your business is one that falls short on social media content, then there won’t be as many people visiting your site. Since users view social media posts before clicking on the link to your website, don’t you think that the content on the post should contain just as great, if not, better content than your website? We think so! Not only does great content across the board dictate a reliable company, but social media users are getting better at sifting through the content that companies have posted on Facebook. Now, more than ever, users are more wary of links; not wanting to waste time reading content that is heavy on the advertising and light on the knowledge they hope to gain. In order to get users interested in what you have to say, there are ways of making your posts stand out and proving yourself as a reliable resource. We aren’t talking about using well-crafter words to trick users into visiting your website; we are talking about creating content that is consistent and dedicated toward providing a service to the target user who may be clicking on your link. One way of creating attractive content is to ask users a question. This question should be engaging and easy enough for users to answer it without having to read the entire article. Regular Facebook users are those that are there for relaxing reasons such as a way to pass the time. Therefore, most users are more...

How to Engage Your Fans on Facebook Without the Added Time and Effort

Do you want more Facebook fans without the contests, ads and giveaways? Maybe you just want to improve your engagement with fans? If you’re looking for new ideas on how to boost your brand on Facebook, here are three ways that don’t include as much effort and time. Ask your community for their input. Ask them to offer their suggestions for how you might solve a problem, what they love about your brand or what they dislike. Many companies have adopted this technique because popular platforms such as Facebook and Instagram have made it so easy to reach out to your community and recruit. Engaging with your customers puts a face on your brand, and that’s how loyalty is earned. When it comes down to it, your customers have great ideas and they take pride in the things that they are a part of. So why not kill two birds with one stone? Take advantage of the wisdom your crowd offers and increase engagement all in a day’s work. Take your fans behind the scenes of your work place. Yeah, you’re product has to be the best to become a favorite among fans, but that’s not all there is to it. Your fans like to know the people and places behind the great product. Introducing employees is a great way to bring your business and employees recognition. People like doing business with companies they “know” personally, and there’s no better way for them to get to know you than by introducing them to the people who are your brand. Another plus is when your employees receive a little recognition,...

Four Steps for Growing with Social Media

How can you keep up with social media when it is changing so often? It used to be easy knowing what your customers want by sending them a comment card to fill out or surveys to complete and send back. Today, you have to think about your own online reputation and what your customers need and think about you in social media. Social media is here to stay, so here are 4 steps to mature with it. Step 1. Listen and understand what your customers are saying. For businesses that have one location, reading reviews are a quick and easy task that leaves you with a great idea of how your customers really feel. If you have more than one location, then this task is a lot more time-consuming. Some reviews can be too lengthy and have location-specific content. The best thing about reading these reviews is that you are provided with honest insights, negative and positive thoughts and ratings that can give you a hint of where you are in the favorable eye. When reading online reviews, really take in what the customer is saying and put yourself in their shoes. Take extensive notes and try to categorize the feedback by what matters most to your business. Read everything in every review and don’t skimp on the details. It is important to understand the entirety of the review, including why or what made your customer feel a certain way. Reading all customer reviews can come with challenges, but if you can overcome them, then you will benefit greatly as you use the data to make informed and smart...