Images are taking social media by storm with its effective impact on customers. In fact, so many more business owners are using sites such as Pinterest and Instagram for successful marketing of their brand. There are three main reasons why images serve so useful online for businesses: A picture is worth a thousand words, right? Well the same goes for your marketing efforts. Instead of explaining a promotion or event to your customers, show them! Post pictures of weekly products and how they will enhance customers’ lives. Post pictures of behind-the-scenes activities for an upcoming event. Mostly, pictures relay a much clearer message to your customers. Images open another search engine optimization channel for your web pages, blogs, or social media posts. All you need to do is target your keywords associated with the image and your text and you increase your SEO possibilities. Images are a lot more interesting to look at for everyone. Images are way more likely to be shared than text updates. Your customers will tend to like and show interest in your images compared to reading a long article full of content. Your images will go viral before any post with text content! If you are looking to spice up your marketing efforts, or just make your social profile more interesting, add images! One major goal of marketing is to attract what is trending. Evidentially, pictures are what people like online; why do you think Pinterest is so popular? Share a photo or two a day to see what attracts the most attention from your customers, and keep posting! To see this full article,...
Many business owners have trouble getting their point across when it comes to marketing content. Maybe your audience really just doesn’t get it, or maybe they just really don’t care. The difficult task is not to create content; but to create content that your readers will love. The best content is shared, forwarded, linked from other sites, conversation-starting, and engaging. For business owners, this kind of content is crucial. There are certain elements that will make your content more relatable and impactful for your readers, and here are some of them! Develop your audience’s personality. Before you even begin to create content, make sure you understand the needs and interests of the people who are going to be reading it; especially the ones you want to turn into leads and customers. You can create 2 separate personas for your content: buyer personas and reader personas. Just because some of your readers will never buy from your company, they are not useless to your business. Those readers are who you can rely on sharing and forwarding your content to people who will potentially buy from you. Conducting your research about your audience’s personality should start now if you’re going to start on the rest of these content-developing tips. Use the correct format for publishing content. Before publishing your audience-focused content, make sure the design of your post is fitting. Make sure it is the best layout to get your message across, and that it is the best format for your audience to consume the information. For instance, a blog is better for posting short-form content, while an e-book is more fitting for...
Having taught sales programs for thousands of independent agents for many years, we have done nothing but preach the importance of avoiding the price-driven sale. Where we thrive is as a trusted advisor to the client, helping them make sound risk management decisions that will benefit their organizations and their families. While we certainly acknowledge that price is a component of every sale, if the goal is always to provide the cheapest price, independent agents may win a few skirmishes but will surely lose the war. Why then do so many agency websites offer to provide a prospect with a “free quote”? First of all, who in the world is charging for them? We find this practice to be disingenuous and presumptuous at best and counterproductive and costly at worst. How can we provide a quote to someone with whom we don’t even have a relationship? How will we know what best suits their needs, wishes and desires? And when it comes to “free”, time is money for both our prospects and our agencies. Nearly every day in every agency across America, a would-be client calls in and requests an “apples to apples” quote on their insurance. Intellectually we all know that there really is no such thing. Not only are insurance policies and company and agency services vastly different, but there is no one-size-fits-all solution to anyone’s insurance program. In fairness, agents will often tell us that they feel they have to lead with price just to get the buyer’s nose under the tent then they can focus on value-added services and protection. But doesn’t the “free quote”...
I am sure that a lot of business owners are not sure if Facebook is going to be worth the time and money for marketing. With new discoveries and developments, Facebook is for sure going to be around for the long run in the marketing world. If you don’t know what I’m talking about, then you have to be unaware of some of the resources out there that are helping companies market more effectively using this platform. These resources are hidden to the naked eye, so we have enlisted 5 pages that Facebook uses to drive traffic and sales for your business. Marketing page. Facebook has a page with over 2 million likes that help business owners market more effectively. They post about webinars they are holding for businesses, answer questions, and provide businesses with valuable statistics. Advertising page. On this page, Facebook offers help with your advertising efforts. They post updates about how things work, show success stories and how you can use their tactics, and they answer your ad campaigning questions. Business page. This page is one of the least known, but definitely one of the most valuable. They don’t sit there and tell you how you can spend money on Facebook ads; they help you with information on getting the most out of Facebook as a business. They cover the little things such as building a page and holding appropriate conversations. It also gives you tips on how to grab the attention of your target audience and keeping them engaged. Studio page. This page shows you a gallery of creative Facebook campaigns and campaigns that have...
Social media has drastically changed the way we do our sales. We don’t just reach out to our customers in the traditional emails and print ads anymore. Business communication has become extremely social with owners and sales teams working together to drive customer acceptance. The goal of social media is the same, but the tools are different. With new technology and culture changes, we need to rethink how to close a deal. We have compiled a list of helpful habits that business owners can develop to be successful in social media. Engage in your company first. Before reaching out to your potential customers, reach out to people within your company. If the efforts of your whole business are combined, you not only connect everyone in the office, but everyone is now on the same page as far as the plan of attack. Together, you can think about innovative new ways for sales and social media to augment each other. Upkeep your business profile. If you have a personal profile on a social media site, always create a separate one for the business. One can be solely for sales duties while the other can be for your own personal use. That way, your business-professional side can come out in the company’s profile, while your personal side can be available to the public under whatever level of privacy you want. Always build new connections. Part of being successful in social media is building relationships with new people every day! These relationships need to be without constant hounding to close a sale. No matter whose job it is to search for new...
Recent Comments