How to Make the Most of Your New Twitter Profile

Twitter is changing their look, and it’s time to update your profile to take advantage of these business-boosting changes! Twitter users can now post visual stories about their businesses. With a strategy and a little thought, you can make your Twitter profile perform like a business page for your customers; both existing and potential. Twitter just announced the changes to their account profiles and headers. Your new Twitter account starts with a main image, comparable to Facebook’s new timeline format cover image. You can now easily highlight images and share them with your followers. New mobile apps were also just released for Android and Mac users so that you are not stuck to the desktop. These changes are not huge, but it seems that Twitter is slowly changing their focus to be a more important social media tool for business owners. As for now, you do not have to use the new profile header; but in the near future, all users will be forced to switch to the new layout. (Again, a little like Facebook’s timeline layout). This is an example of the new header image and how it serves as a backdrop for your Twitter account information. Now that you have a basic idea about the new header image and how it works for your business, we have compiled a list of 5 tips that will help you create your new header image for the best promotion of your business: Show yourself. Use a simple photo that shows who you are. You can show your products, customers or employees. Show your office or the area that surrounds your...

Reading into Your Customers’ Digital Body Language

Just like a great server in a restaurant, business owners can read their customer’s body language… but in a different way, of course. When you walk into a restaurant with great service staff, you are waited on hand and foot. Most of the requests and communication that are exchanged in restaurants are through body language. Your server needs to read the signals you give off in order to satisfy your needs. When your server goes above and beyond to make you happy, then you are a customer for life! While your visitors do not physically “walk into” your online store, there are many lessons business owners can apply from a restaurant server to the online visitor experience. You can read your online visitor’s “body language” by their clicks that leave a trail of information that business owners can collect, analyze and leverage. These signals define your customers, allowing you to use the information to make a more meaningful and personalized experience. All these signals add up to bring a greater meaning to every interaction a visitor experiences with your brand. We truly get an idea about who your visitor is and what they are looking for. This way, your customers will experience a more personalized and valuable visit than if you knew nothing about them. All businesses would benefit from this technique of reading digital body language, no matter what your industry is. All visitors like to feel as though something is tailored to their particular interests. For this reason, it is surprising that over 1,700 digital marketers from all industries are still doing very little to personalize their...

How to Showcase Your Brand on Pinterest for Customer Attention

Pinterest is a wildly popular image-sharing website that is proving to be a very beneficial thing to both individuals and brands. Individuals are able to window shop from the comfort of their computer while saving everything they love on their own page. For your brand, Pinterest allows you to showcase your products and services in creative ways. Although there are so many successful ways of marketing your brand, there seems to be a few aspects that absolutely must be present in your campaign to gain customer attention. Valuable image. A pretty picture isn’t good enough. You’ll need a high-quality picture that shows value to your customers. Your customers need to feel a certain emotion, or call to one of our basic human needs: to be wealthy, happy, rich, or loved by the opposite sex. The most compelling pictures are simple, easy to understand, and relate to trends. Make your description a call-to-action. When Pinterest users see an image they like, they look at the description under the photo for more details. It lets them know what’s happening in the image. Where’s a better place to let your customers know what you want them to do than in these descriptions? Timing is everything. On every social network, there are different times where their users are more active. For Pinterest, the most active times are between 2-4 PM. If you are publishing your content when the most people are using Pinterest, more people are more likely to see your content. So far, Pinterest is not drowning in advertisers, so now is the perfect opportunity to experiment with timing and how it...

6 Tips to Stay on Top of Blogging

After making a blogging commitment to yourself and to your fans, it is easy to fall off the wagon down the road. Even if you commit to blogging 2 times per week, it is very hard to find time for writing when your customers come first. Blogging is beneficial to any company for increasing search engine rankings, engagement, and adding a personal approach to your business. To help you stay on track with your blogging goals, here’s some tips and insight! Consider your blog customer work. In a difficult economy, marketing tends to fall to the bottom of our “to-do” list since we find customers’ needs to be more important. To succeed in blogging, try shifting your mindset so that you keep in mind that blogging is serving your customers. Let others in the office blog. If you know you’re going to be busier than usual during a certain week, ask someone from the office to do the blogging for that week. Line then up ahead of time to avoid last minute confusion, and you have a blog ready to go regardless of your busy schedule. Introduce the blog as a “guest blogger” that is relevant to the company, but has its own personality and twist to the usual. Just make sure that the topic is interesting and does not portray your business in a negative way. Perfection is not the goal of your writing. Your blogs need to be great and intelligent; but not perfect. You don’t need to overthink a topic that you are already an expert in. You are simply offering valuable content to your readers...