How to Keep Up With Social Marketing Online

Many business owners feel overwhelmed by social networking such as Twitter and Facebook. For small businesses, it can seem like a full-time job just keeping up with the small things that social networks offer. When you put all that effort into posting products and tweeting promotions, it will seem like a waste when literally no one is reading, sharing, or even interacting with any of it. The problem is that Facebook and Twitter is slammed with small business’ profiles that have been lost and forgotten due to inactivity. Because time is so crunched for internet marketing, business owners have a hard time sitting down to ensure they are interacting in a meaningful way. Though some things may work for a business, it may not work for another; but there a few things that a small business owner can do to ensure their social media efforts are not going ignored. Step 1: Blog. Set up a blog on your website that people will want to read. People enjoy real life stories that are personable and fun! The thing that seems to never go out of fashion is how people are so attracted to lifestyles of the rich and famous. So talk about the latest celebrity news and throw your brand in there a few times. Step 2: Post on Facebook and Twitter with a link to your blog. Use humor or a fun antic to entice people to read it. Step 3: Don’t be selfish. If you expect people to like or read you content, like or read their content! Then when your friends share or interact with you, thank...

How to Create Content That Your Readers Will Love

Many business owners have trouble getting their point across when it comes to marketing content. Maybe your audience really just doesn’t get it, or maybe they just really don’t care. The difficult task is not to create content; but to create content that your readers will love. The best content is shared, forwarded, linked from other sites, conversation-starting, and engaging. For business owners, this kind of content is crucial. There are certain elements that will make your content more relatable and impactful for your readers, and here are some of them! Develop your audience’s personality. Before you even begin to create content, make sure you understand the needs and interests of the people who are going to be reading it; especially the ones you want to turn into leads and customers. You can create 2 separate personas for your content: buyer personas and reader personas. Just because some of your readers will never buy from your company, they are not useless to your business. Those readers are who you can rely on sharing and forwarding your content to people who will potentially buy from you. Conducting your research about your audience’s personality should start now if you’re going to start on the rest of these content-developing tips. Use the correct format for publishing content. Before publishing your audience-focused content, make sure the design of your post is fitting. Make sure it is the best layout to get your message across, and that it is the best format for your audience to consume the information. For instance, a blog is better for posting short-form content, while an e-book is more fitting for...

How a Small Business Can Become “Social”

Large businesses have it much easier than the smaller when it comes to trying to be considered a “social” company. Larger business owners have social media teams whose main focus is to become socially known, whereas a less significantly sized business owner has usually him/herself to make all marketing decisions. That’s not to say it is more fortunate to have a social media team; smaller business owners can mirror marketing strategies from larger businesses and apply them to their efforts. Despite the size of the company, there are some areas of business that should always be involved in social media activity: Marketing. All traffic should be tracked with all marketing media to ensure that all content is engaging and making a difference in profitability. New Hires. Social media is useful for recruitment. LinkedIn and Facebook is an optimistic way of searching for new hires in that anyone can see a new post that you are looking for new employees. You can view potential employee’s websites to get a look at their personal life first. Of course, this can lead to someone losing the opportunity to work for your company, but it is most beneficial to your company. New products. When you get your audience involved with product development, there tends to be a bigger hype about the release of the product. Get your customers involved by asking for opinions, or with help in creating and marketing your new product or service. Retail. Because of the economic downturn, online sales have made a huge impact in the store. The customer’s ability to “check in” at your store with a reward...

How to Respond to Social Media Conversation

When your customers are talking about your brand online, do you listen? Listening on social websites is not hard to do; but finding the right thing to say in response may be difficult to come up with from time to time. Especially when something goes awry, how are you going to resolve it quickly and in a transparent manner? That’s why it is important to create an effective response system in these crises. It’s going to happen; a marketing attempt gone wrong, or an outraged customer offended by your ad. According to Michael Brito’s book Smart Business, Social Business, He explains that businesses need to admit to their screw-ups, talk about their failures, and learn from their mistakes. The purpose of the book is to help business owners transform their brand into a social business. The author encourages business owners to first have conversations internally among themselves, and then adopt new social behaviors for external conversations. According to Brito, here are 4 steps to becoming a social business: Allow your employees to interact and to add their cultural accent. When employees work in a monotonous department every day, there forms a lack of communication, misunderstood goals, and a lower customer satisfaction. To avoid this Utopia, communicate failures to your employees and get them involved in social media. Update your social technology. Invest in the newest technology that allows you to unlimitedly be in contact with all employees. Streamlining workflows and engaging internally and externally with customers doesn’t hurt either. Have your employees listen on social networks for the best insight about customers and how they truly feel about your...

How to Use Blogging and Social Media Marketing Together for Better Business Exposure

Do you regularly blog along with social media activities? Maybe you do only one, or maybe you do both and you just haven’t integrated the two. Blogging can drastically improve your social media marketing and vice versa. If you are curious as to what social media can do for your business blog, here are four tips that will enhance your efforts. 1. Link your blog posts to social media status update so that it shows up in the newsfeed. When you are posting things all the time to your Facebook wall and Twitter profile, you can sometimes experience writer’s block. So why not post links to your blog posts? A good ratio to follow would be an 80/20 split. 80% of your updates should not be self-promotional and 20% can be self-promotional to share your blog content, products and services. Sharing your blog content on social media sites will help bring people from social media back to your blog. With so many ads and information displayed on social media, it’s also difficult to pick businesses out of a crowd. If customers can see your blog, then they can view, first hand, your knowledge of the industry. 2. Make it easy for your audience to share the things you post. A great way to drive even more traffic to your blog posts is to allow your audience to share content with their friends. The more users share, the more reliable your content looks. The best way to encourage others to share your content is to include social sharing buttons on your blog. Plugins that can help you include Add This,...