How You Could Be Scaring Away Your Online Audience

When marketing your brand through social media, it is important to consider the experience your audience is receiving through your campaigning. If the online experience they are receiving is positive, they are more likely to trust in your business and come back for more. There are a lot of online marketing practices that have become very common in this digital age; but they tend to turn off your audience. Here is a list of 7 marketing strategies that your business should throw out the window now before any more damage is done: Pop-ups. According to data, they work. However, a majority of people who receive pop-ups while trying to browse a website find it intrusive and extremely diverting. After all, a lot of pop-ups are phony bologna; so why would you want your brand amongst others that are deemed untrustworthy? Pop-ups are simply annoying and do not create a loyal and trusting relationship with your customers. Long forms. There are some times where you need to get information from your visitors; but do not make it every time.  On occasion, post some content for your customers that doesn’t have a form attached to it. If you find it absolutely necessary to get information, only require a name and phone number. If you make your customers take too much time in entering information, they will quickly lose interest and move on. Building a relationship with your customers is an ongoing process. Start then relationship slowly, and then move into gathering information small pieces at a time. The real Too many ads. Many businesses make their customers jump through an obstacle...

Want to Learn How to Generate Leads Using SlideShare?

Has your business ever used SlideShare? If you have never at least attempted using this social platform, you may want to jump on board! In this article, I will reveal 3 ways to use SlideShare to generate quality leads. SlideShare isn’t the most talked about site out there, but it is the world’s largest content-sharing community for professionals. In fact, SlideShare has 5 times more traffic from business owners than Facebook, Twitter and LinkedIn! Most all of SlideShare traffic comes from searches and social networks. Most of its visitors come from researchers at work, so you can benefit greatly by using this site as a marketing tool for generating leads. First, you need to present your business in a compelling way. SlideShare allows you to post all kinds of documents, but slideshows tend to create the most views. To get the most out of your slideshows, you need to compose them with SlideShare in mind. If you are trying to post a live presentation, it may not be posted to SlideShare. Your slides need to be able to answer any questions that your viewers may have. I don’t mean to literally bullet point the answers to your most commonly asked questions; I mean to have your slides speak for themselves. If you think any of your slides would require some explaining, then you may want to revise them so they are fully understandable by viewers only looking at them. Create your slides with some love. Slideshows that are highly viewed tend to contain attractive graphics. Your presentation should include clear and powerful images, easy-to-read fonts, and professionalism on each...

Which Social Networks Should you be Focusing Your Time On?

On average, B2C and B2B businesses use 4-5 different social networks to display their content. Each social network represents a different audience since no two are the same. As you market for your business, it is important to be aware of the audience according to social network. The content you share on one network may not be as appropriate on another. To get the most out of your time and effort, you have to create the right content for the right network. But how do you choose the best social network for your business’ content? The first thing you need to do is get a sense of who your fans and followers are by network. The demographics of your Twitter fans may be completely different than that of your Facebook fans. So the content they see should also be different. Just as important as knowing who your fans are, you need to discover is who is actually using the network. For large corporations, this is nearly impossible to track since their audience is from all around the world and use several social networks. For your smaller business, this isn’t the right approach. You need to know who is actually active in each network. For instance, a majority of users on Pinterest are women and the top users of Facebook are under 50. If your business sells car parts, Pinterest might be a waste of your time and resources to market on. When you know the makeup of a network, then you can use that information to choose which sites to share your content on. Take advantage of your analytics....

How to Face Those Negative Comments the Positive Way

If you truly believe that your business’ products or services are great, other people will too! However, no matter how much you love and pride your business, there will be people who don’t favor what you do. Even if you try your hardest to please each and every customer, there is almost guaranteed a time that you will mess up at the customer’s expense. The first thing that displeased customers will do is attack your business on social media for the whole world to see. But the trick to handling any disappointment isn’t to hide it; but to embrace it. Track all your complaints, quickly respond to the negative comment publicly, stay positive publicly, and deal with the details in private. If you remember these quick tips, it will help you to stop public relations from falling apart down the road. Sometimes, you will get complaints from people who aren’t even a customer of yours. These people are usually called trolls, and are a type of public spam that is unrelated to your business. In the case of a troll, respond with a respectful and playful tone to keep the mood light and friendly. Regardless of if the complaint is real or not, share your business plans to fix the problem in the future. What throws off a troll more than playing the game with them, right? At the 1440 Group, we strive to make your business as successful as possible. If you have any questions or comments, please feel free to contact us! To view this full article, click on the link below. Tips for Handling Negative Comments and Trolls...

Three Steps to Managing Online Marketing

Are you overwhelmed and drowning in your own online marketing world? Between Google AdWords, Twitter, Facebook pay per clicks (PPC), and hundreds of other marketing tactics, it’s difficult for a small business to track the effectiveness of each social site. To ensure you’re getting the most out of each social platform, you need to know how many leads, clicks and calls each campaign is generating and how to raise the bar if certain activities are not producing how they should. Where to start!? By using analytics, businesses can see proof of which campaigns are working and which ones are not. Here are three steps to turning your business’ marketing data into valuable information to improve efficiency and effectiveness of your social marketing strategies. Step 1. Use the marketing analytics concept as a new way of doing business. Typically, business owners do not have a lot of time to evaluate all marketing efforts for success. If a certain effort is giving no results, why waste time doing the same thing over and over? The goal is to grow your business by gaining easy access to the most useful information that can be taken from the analytics data. Using anything less would be throwing your precious time out the window. So we wouldn’t even bother with advice from an ad rep- your marketing plan should be solely based on analytics. Step 2. Don’t invest money in your gut feeling, go with the facts. Data is gold for businesses. Data will help create growth in all types of companies that analyze interesting data. By analyzing where you are spending marketing money and...

In a Time Crunch? Launch Your Holiday Campaign Using PPC!

During this time of the year, it seems that Christmas shoppers and last-minute Christmas card senders aren’t the only ones rushing around to get things done. Business owners scram during the holidays trying to get out that last minute campaign before everyone settles to enjoy Christmas day. Organically ranking for keywords can be too involved when you’re stretched for time, but luckily there is another way to get some quick returns this year- PPC! Pay-per-click (PPC) is an advertisement that is paid for to pop up in search engines. These ads are typically displayed in the top and right sides of search results. PPC has immediate results; therefore being perfect for a last-minute campaign before going on Christmas vacation. You can set up a campaign and within a few hours, people are able to see your ads and click through to your website. Targeting your ads is also made easy since you can display different ads for each keyword you choose to bid on. Optimizing your ads to cater to holiday shoppers can help you quickly increase the effectiveness of your campaign. The first thing you should do it attempt to get inside your target audience’s head. Figure out what they search for and when they do it the most. Then, identify your audience’s wants and needs. A great thing to advertise during the hassle of Christmas is that you promise fast shipping or a guarantee that their products will arrive before Christmas. Your initial thinking would be to bid on keywords such as “Christmas” and “holidays,” but if those keywords aren’t all that relevant to your business, then...