How to Use Content Marketing for Gaining New Customers and Keeping the Old

Do you want to attract more customers and keep them coming back to your business? The key to your exposure success seems to be social media and content marketing. With this duo working together, you are on the road to an excellent marketing strategy that is sure to bring your business all the attention it needs. First order of business: make sure your solution meets the buyer’s needs. No buyer will purchase anything that doesn’t serve a purpose. A good way of communicating your business’ worth is to communicate with prospects across social networking sites. Create informative articles that will help readers make an informed decision. Social network users love to be educated; so they are constantly consuming informational content. Often times, businesses give readers a taste of what their content is about with a link to their website to finish reading. If your prospects are in need of what you’re offering, then they will find it useful to end up on your website. Another way to attract more customers to your brand is to produce informative webinars and seminars; raising awareness of your products or services. Through webinars and seminars, you have to opportunity to express your expertise while providing prospects with the information they need. After gaining the attention of prospects, you need to convert them to actual customers. A great way of doing this is to prove to your prospects that your solution really does work. Content that assists in meeting this goal proves that your solution provides more value than any other solution out there. A very effective piece of content to meet this goal...

Three Things you Have to Know for Effective In-House Content Marketing

If you are thinking of implementing content marketing at your business, you can benefit greatly not only from the exposure; but from the utilization of existing resources. Managing and organizing content marketing can save get your business out in the social world where people actually notice it. However, if you know you’re not a marketing expert or don’t have much time to spare, this constant task can seem grueling to your sanity. Here are a few things to consider and some tips to ensure your success and sanity from the start. First and foremost: Get some help! Get all the people who are already generating content on board. Include marketing, PR, advertising, social media and community management. These people in your organization have already established a voice. When you have your group together, appoint a spokesperson from each group that you can call on when needed. Some things that may help you: Make sure you and your spokespeople are on the same page. They need to be clear about what they are responsible for and the frequency of their duties. People follow through when they know exactly what they are responsible for. Create a content calendar that all your teams have access to so that no one is posting content at the same time on the same networks. When your customers feel like they are being spammed with your content, it just rubs them the wrong way. Know what topics your business conducts Search Engine Optimization (SEO) for. You need to let your SEO team know if you’re wanting to focus on creating content for a certain topic. You...

Creating Content that Your Readers Love (Every Time!)

As a business owner, blank screens do no good for your business’ inbound marketing. But guess what; a page full of content can prove be no better than that blank screen. When you are writing content as often as you should, then you are bound to have a few crummy pieces of work. Sometimes the topics you choose to write about just aren’t hitting the spot for your audience; therefore, making your published hard works a total dud. Here are some techniques for finding the right topics that your audience will love reading about. If the topics you choose aren’t interesting, how can you even expect them to click through? Good topics should be a balanced mixture of your personal expertise and the needs and interests of your audience. Research keywords to figure out what your audience is typing into search engines. Start reviewing the keywords that readers have entered to find you – and then search for the keywords they have entered for which you’re not getting found. Use those keyword phrases to come up with a topic. Another way of getting ahold of your audiences’ interests is to communicate with your customer service and sales staff. These people are interacting with leads and customers the most, and often have the closest relationships with the people who take interest in your brand. You can personally ask them for ideas or create a forum for them to send blogging and content ideas to you based on customer feedback. If researching keywords and office staff input isn’t getting you the information you need to work with, then consider using an external forum....

How To Create a Dynamite Content Strategy!

When internet users are actively searching online, it is not for some poorly-written, not credible content. They are on the prowl for their next go-to for reliable, relevant and well-informed content. Great content is based on what you communicate and how you do it. When you do it right, your content will get you far. The three keys to creating successful content are: Effectiveness: If you are effectively creating content, then you are producing the right content for the right audience. Efficiency: Efficient content is organized, reduces redundancy and helps all of your departments and channels to contribute. Suitability: To get the most out of your content, then you are using the right tools to communicate with the right people. Thankfully, you don’t have to be a genius to create a strong content strategy. As you get more experience, you will start realizing what works and what doesn’t work in your marketing efforts; but there are 4 main pieces that should be present in your content strategy no matter what! Message. You must master the purpose of your message. Does everything you write and produce fit your organization’s vision and overall goals? The tone of your content is how the message comes across. It’s the personality and attitude in your writing. Establish a consistent tone, and all audiences will have a consistent experience with your business. Target audiences. Every business has several audiences, and each of them have unique interests. So your content should aim to meet the needs of each audience. Try creating personas. What content would be useful to each persona’s interests and age group? What would...

5 Content Marketing Tactics That Will Fail you Every Time

Content marketing is one of the most effective ways to promote a business online; but only if it’s done correctly. Content is used all over the world by business owners to attract new customers. Creating quality content regularly will definitely pay off, but it takes a whole lot of valuable time and resources. I don’t know about you, but I don’t know many business owners with that kind of time on their hands! For this reason, it is important to do it right the first time and get the most out of your efforts. This article covers five commonly made mistakes when it comes to content marketing. If you want to benefit the most from content marketing, be sure to follow these basic rules: Find your audience before you start writing to the wrong one. Even if you are a dynamite writer with all the best tactics, your content could be geared toward the wrong people. If your content is being published to engage an older crowd when you sell belly button rings, you will have no success. One of the main purposes of starting content marketing is to generate leads and sales. So it only makes sense to target people who want or need your product. If you are addressing the wrong audience, it’s time to shift your focus toward the people who are actually going to help you reach your goals. You may have to change your tones or wording when you find your true audience, but it will definitely pay off when you get there. Don’t jip on your headline; it’s one of the most important...

Use Images for Marketing!

Images are taking social media by storm with its effective impact on customers. In fact, so many more business owners are using sites such as Pinterest and Instagram for successful marketing of their brand. There are three main reasons why images serve so useful online for businesses: A picture is worth a thousand words, right? Well the same goes for your marketing efforts. Instead of explaining a promotion or event to your customers, show them! Post pictures of weekly products and how they will enhance customers’ lives. Post pictures of behind-the-scenes activities for an upcoming event. Mostly, pictures relay a much clearer message to your customers. Images open another search engine optimization channel for your web pages, blogs, or social media posts. All you need to do is target your keywords associated with the image and your text and you increase your SEO possibilities. Images are a lot more interesting to look at for everyone. Images are way more likely to be shared than text updates. Your customers will tend to like and show interest in your images compared to reading a long article full of content. Your images will go viral before any post with text content! If you are looking to spice up your marketing efforts, or just make your social profile more interesting, add images! One major goal of marketing is to attract what is trending. Evidentially, pictures are what people like online; why do you think Pinterest is so popular? Share a photo or two a day to see what attracts the most attention from your customers, and keep posting! To see this full article,...