Common Content Marketing Mistakes You Should Avoid

Content marketing has become wildly popular among businesses, with more business owners picking up on its benefits every day. Though everyone is doing it these days, many might not be implementing their content marketing strategies the right way. If you want the best possible results from your content marketing, make sure you’re not making these 4 common errors! You’ll never achieve what you want out of content marketing if you don’t know exactly what you even want. You need to have clear-cut goals in mind when performing anything marketing-related. Some common goals in marketing include new leads, increasing website traffic, generating referrals, building awareness of your brand or just bringing in new business. Your content marketing will slowly, but surely, lose momentum if you don’t go into it with a strategy. For example, if you start a blog without changing anything about your business priorities or schedule, then the blog with grow stagnant. Don’t talk too much. The key to successful content marketing is engaging with potential and current clients. Engaging is half talking and half listening. You can’t engage if you’re only doing the talking. Inconsistency can hurt your business and other’s ability to trust you. Your tone, mission and goals must remain consistent so that clients know you and your personality- even if it’s portrayed online. If you have any questions or comments, feel free to contact us at the 1440 Group. To view this full article, click on the link below: Avoiding Content Marketing...

The Top Four Marketing Pieces That You Should Always Be Optimizing

Optimization can be exhausting. Most business owners already have so much on their plate that optimization is the least of their worries. Before flinching at the very thought of optimization, consider how much more efficient it can make you in the long run! If you’re not constantly looking around every corner for optimization opportunities, then this blog post is for you! Here are 4 things that you should constantly be optimizing and how to do each one: 1. Landing Pages. Through your landing pages, you are collecting information you need to qualify that visitor as a lead and information that allows you to better personalize your approach of reaching a target audience. With this information, you can create dynamic website content that appeals to your audiences’ specific interests and needs. If you are looking into implementing landing pages optimization, then here are some things to consider. Do your landing pages let your audience know what you’re offering and why it’s valuable after three to five seconds of seeing it? Is your headline attention grabbing? Do you have a relevant image? Images not only grab the attention of your visitors, but they spark interest. Have you gotten rid of the distractions on your page? Distractions can be anything like an external navigation or an additional call-to-action. Do you offer social sharing to your prospects? Once you identify and target your weak landing page areas, do an A/B test! 2. Conversion Path. What exactly is the conversion path? This is basically the step-by-step series of clicks that a visitor goes through on your website from start to finish. For example: A...

Writing Web Copy Can be an Easy Task

When writing web copy, even the most experienced copywriters can have trouble writing goal-oriented copy. It can be a daunting task since opinions about website design is subjective, and normally, there is a lot of content to cover. However, with a plan and best practices, both departments can greatly benefit from goal-oriented copy write.  First and foremost, make sure you know exactly what your objectives are in writing the assignment. If you are unsure as to whether you are supposed to be selling or informing, find out! Take some time to meet with your stakeholders to ensure you are meeting their objectives of the assignment. It would also benefit your writing to find out who your audience is, and any data or numbers to throw into your work. In Website Magazine’s article, “The Basics of Writing Web Copy,” the author states to be “the egg” if the chicken came first. Honestly, I do not understand what the author meant by this. In this case, the original writing is the chicken, making us copywriters the egg. Well obviously the chicken will come first since we would have nothing to write about without it. I could be completely be wrong, but in my best opinion, I would say that the author meant to write a solid copy that would directly relate to the original: The egg is that chicken, but is physically different. Check out the full article that is posted at the bottom of this blog, and please comment if you have a different interpretation! Let’s just skip on to the important part: copywriting practices that will make your life...

How to Create Valuable, Relevant and Shareable Content

Creative writing isn’t the only skill you need in order to create valuable and relevant content. It also isn’t enough to just come up with catchy topics to write about; it actually involves not only content creation, but content marketing. Content marketing is made to create a feeling or change a behavior of the reader. If it doesn’t do either, then it’s just plain content. If you don’t know how to differentiate plain content from strategic content, then there are three things you should be doing to ensure your content is generating “likes”, shares, comments and leads. #1. Consistent themes. You should know who your target is at this point and what type of content appeals to them, right? Then the next thing you need to do is develop themes for your content so that you’re delivering material to your audience when and where they want to consume it. If your audience isn’t eating up your content, then you might want to consider re-focusing your topics, timing or the platforms that you use. #2. Relevancy. Content marketing means that your writing should be relevant and valuable enough to attract, acquire and engage your target audience. Content that neglects to factor in the readers’ preferences is nothing more than informative junk. How can you make sure your content is relevant and valuable to your readers? Use Google Analytics to see what pages are a hit and what pages aren’t getting that many views. You also need to know your crowd and what platforms they use. You don’t want to waste your time posting content to LinkedIn when all your fans use Twitter. #3. Shareability. Research in...